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World · 1 day ago

VP of Growth

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$350K/yr - $350K/yr

12+ years exp

World is a rapidly growing company focused on building a human network for the age of AI. As the Vice President of Growth, you will lead the growth team, develop strategies for user acquisition, and manage a vertically integrated growth organization to drive global growth initiatives.

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Responsibilities

Own the global growth strategy and KPIs

Drive weekly and monthly verification growth across all markets

Build and maintain a unified global verification funnel (Orb + NFC)

Design new growth levers (mini apps, incentives, referrals, localized features)

Drive rapid experimentation and data driven prioritization

Own conversion and funnels in the app (account creation, NFC, Orb verification flows)

Partner with Product Growth to build features -

Referrals

Incentive engine

Localized onboarding

Find an Orb

Country packages

Mini app hub for user onboarding

Localize growth features for key markets

Build regional growth teams and market specific playbooks

Partner with Market Ops to run local marketing activations, events, brand pushes

Manage performance marketing (global + local)

Launch community/campus programs and ambassador networks

Build the global incentives engine to manage CAC dynamically Launch two sided reerrals and viral loops

Use analytics to deploy country specific CAC tiers

Build mini apps that drive funnel completion, referrals, engagement, and retention

Collaborate with product to create localized mini-app surfaces

Build a framework for market specific mini-apps

Build and manage a cross functional growth team

Hire growth PMs, analysts, performance marketers, regional leads, community leads, engineers

Create a high accountability, experiment driven culture

Qualification

Growth strategyExperimentationData analysisPerformance marketingProduct growthTeam leadershipScrappinessGlobal market experienceCollaborationCreativity