TransPerfect · 10 hours ago
Content Marketing Lead
Raleigh, NC
Full-time
Hybrid
Senior Level
5+ years expTransPerfect is the world’s largest provider of language and technology solutions for global business, and they are seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role will focus on generating awareness, leads, and pipeline across a diverse global portfolio of solutions and will involve developing and executing a content strategy that supports various marketing initiatives.
Language LearningService IndustryTranslation Service
Hiring Manager
Katherine M.
Responsibilities
Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels
Create content themes, messaging frameworks, and editorial plans aligned to global go-to-market priorities across multiple verticals and product lines
Build and manage an SEO-driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams
Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts
Produce or guide content for webinars, virtual events, digital campaigns, and paid placements
Collaborate on sales enablement assets such as eBrochures, one-pagers, and pitch decks
Use data and analytics to track performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continuously refine content strategy
Drive content syndication and thought leadership distribution through earned and paid media placements, newsletters, and partner channels
Mentor junior writers, marketing contributors, and cross-functional marketers on content strategy, SEO alignment, and campaign storytelling
Develop scalable templates, writing standards, and editorial workflows to enable quality and speed across regions and business units
Act as a liaison across product marketing, campaign managers, digital teams, and SEO/SEM teams to keep content aligned and optimized
Qualification
Required
5–7 years of experience in B2B content marketing or content strategy, preferably in SaaS, technology, or enterprise services
Proven track record of delivering marketing results through content across SEO, paid media, campaigns, and lead gen programs
Strong writing and editing skills across digital and marketing formats (blog, long-form, SEO, landing pages, collateral)
Experience creating content aligned to funnel stages and persona needs
Ability to manage editorial calendars and contribute to multiple campaigns simultaneously
Familiarity with tools like Google Analytics, HubSpot/Marketo, Salesforce, CMS platforms, and SEO tools
Preferred
Experience supporting content across multiple verticals, geographies, or product teams
Understanding of Answer Engine Optimization (AEO), modern media publishing, and AI-driven content discoverability
Experience providing strategic guidance and mentorship in a cross-functional marketing environment
Company
TransPerfect
TransPerfect is a language services company offering multilingual translation and interpreting solutions to multinational businesses.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$875M2025-04-10Debt Financing· $425M
2019-06-20Debt Financing· $450M
Leadership Team
Jin Lee
Co-CEO
Phil Shawe
President & CEO
Recent News
Morningstar.com
2026-01-09
2026-01-07
GlobeNewswire
2026-01-06
Company data provided by crunchbase