Cypress HCM · 2 weeks ago
ASO & Digital Marketing Specialist
San Jose, CA
Full-time
Hybrid
Entry, Mid Level
$39.28/hr - $39.28/hr
2+ years expCypress HCM is seeking an ASO & Digital Marketing Specialist to assist in the development and execution of digital marketing campaigns within the Apple App Store and Google Play Store. The role involves collaborating cross-functionally, managing asset libraries, and analyzing the effectiveness of marketing campaigns.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Assist in the development and execution of digital marketing campaigns within the Apple App Store and Google Play Store with the goal of increasing downloads and conversion
Source and coordinate event creatives to ensure on-brand visuals for App Stores and related channels
Collaborate cross-functionally with the Studio Team, Product Marketing, and Product teams to gather updates, feedback, and secure asset approvals
Maintain and update asset libraries for app store creatives, including screenshots, icons, and preview videos
Track development schedules and roadmap timelines for various assets
Manage calendars for store events aligned with product feature launches, promotional activities, and seasonal updates
Coordinate and prepare localized asset updates, ensuring cultural relevance and compliance with app store review guidelines
Handle end-to-end publishing processes for multiple apps on App Store Connect and Google Play Console
Ensure all submissions meet platform guidelines and adhere to required timelines
Contribute to monitor, measure, and analyze the effectiveness of marketing campaigns and initiatives within the app stores
Prepare reports from analytics tools to summarize data and communicate findings
Qualification
Required
2 to 4+ years' experience in Mobile App Marketing/Project Management/App Store Optimization (ASO) related role, ideally around enterprise mobile products
Familiarity with design tools (ie, Photoshop, Figma) and program management tools (Workfront, Airtable etc)
Interest in creative technology and mobile landscape
Bachelor's Degree or equivalent experience in Marketing, Business, or a related field
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase