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Tacton · 22 hours ago

Paid Media Manager, Global ABM

Chicago, IL

Full-time

Hybrid

Senior Level

$123K/yr - $140K/yr

5+ years exp

Tacton is a global SaaS leader in CPQ (Configure, Price, Quote) looking for a highly skilled Paid Media Manager, Global ABM to lead and scale their global digital paid strategy. The role focuses on Account-Based Marketing (ABM) and Paid Search, requiring expertise in managing complex digital paid programs and optimizing multi-channel investments to drive measurable growth.

SalesSales AutomationSoftware

Growth Opportunities

Responsibilities

Own, scale, and optimize Tacton’s global paid digital media strategy across Google, 6Sense and additional ABM advertising channels

Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Google

Build and execute targeted 1:1 and 1: few ABM programs focused on pipeline acceleration and revenue impact

Lead, manage and optimize complex paid search program; ensure campaign structure, targeting, bidding, and measurement are executed at an advanced technical level

Partner closely with Sales and Marketing Operations to align on account strategy, attribution, and ROI

Develop executive-level reporting, highlighting your command over performance data to improve MQL → SQL conversion and influence revenue outcomes

Develop scalable processes for targeting, segmentation, testing, and reporting

Own attribution insights, ensuring accurate tracking across Google, 6Sense HubSpot/Salesforce

Serve as the in-house digital paid expert—bringing best practices, innovation, and platform fluency into the team

Qualification

Digital marketingAccount-Based Marketing (ABM)Google Ads6SenseHubSpotSalesforceAttribution insightsData-drivenAnalytical skillsStrategic thinkingLeadership