LifeMD · 3 weeks ago
Conversion Rate Optimization Strategist
LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics. The Senior Conversion Rate Optimization Strategist will lead LifeMD's conversion rate optimization strategy, focusing on improving digital experiences and driving measurable performance outcomes.
AdvertisingE-CommerceE-Commerce Platforms
Responsibilities
In this role, you will lead the development and execution of our conversion rate optimization strategy, utilizing your expertise in web analytics, A/B testing, and UX design to drive measurable results
Utilize expertise in web analytics, A/B testing, and UX design to continually improve user experiences
Analyze data and identify opportunities to improve conversion rates and user engagement
Lead and collaborate with cross-functional teams to implement optimization strategies
Stay updated on industry trends and best practices in conversion rate optimization
Conduct user research and usability testing to inform optimization strategies
Monitor and report on key metrics to track the success of optimization efforts
Communicate with stakeholders to provide updates on optimization initiatives and results
Identify and troubleshoot any technical issues that may impact user experience and conversion rates
Collaborate with marketing and product teams to align optimization efforts with overall business goals
Remain adaptable and flexible in a fast-paced, dynamic environment
Stay accountable for meeting and exceeding conversion rate goals
Qualification
Required
5+ years of experience in CRO, digital optimization, or analytics-driven roles
Background in experimentation, A/B testing, and web analytics
Strong understanding of website content management systems, including major eCommerce platforms
Advanced statistical and analytical skills with the ability to translate data into clear, actionable optimization recommendations
Demonstrated ability to combine analytical rigor with creative problem-solving to drive performance improvements
Expertise with Google Analytics, Google Ads, and other digital analytics and optimization tools
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, Roth 401k)
Life Insurance (Basic, Voluntary & AD&D)
Flexible PTO Policy
Paid Holidays
Short Term & Long Term Disability
Training & Development
Company
LifeMD
LifeMD is a telehealth company that provides a high-quality, cost-effective, and convenient way to access primary and specialized healthcare from the comfort of one’s home.
H1B Sponsorship
LifeMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-06-22IPO
Company data provided by crunchbase