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Protolabs · 1 month ago

Demand Generation Specialist

Maple Plain, MN

Full-time

Hybrid

Mid Level

$67K/yr - $90K/yr

3+ years exp

Protolabs is a leader in digital manufacturing, committed to fostering a diverse and innovative team. The Demand Generation Specialist will work closely with sales and marketing to create engaging multi-channel campaigns aimed at generating leads, nurturing existing customers, and increasing conversion rates.

3D PrintingIndustrialManufacturingMechanical EngineeringSoftware

No H1B

U.S. Citizen Only

Responsibilities

Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion

Craft email content and campaigns for individual and series communications that drive awareness and engagement

Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics

Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel

Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives

Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns

Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up

Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns

Collaborate with our data analytics team to report on campaign performance

Perform other related duties as assigned

Qualification

Demand generationPardotSalesforceB2B marketingEmail marketingWriting skillsTime managementCollaborationDetail-orientedSelf-starter

Required

Bachelor's degree or equivalent

3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts

Excellent writing skills

Ability to understand and use metrics to adapt and test strategies

Familiarity with Pardot and Salesforce

Familiarity with Monday.com

Experience collaborating effectively with sales and marketing

Self-starter with an enthusiasm to learn and develop subject matter expertise

Keen observer and learner looking to continually be challenged and grow

Ability to determine when to escalate problems to leadership and when to carry out solutions on your own

Ability to work independently with excellent communication skills

Detail-oriented, self-reliant, and process-driven mindset

Highly organized with excellent time management skills

Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)

Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects

Strong independent drive for results

Benefits

Health Insurance: Traditional OR High Deductible plan

Flexible Spending Accounts

Health Savings Account (including employer contributions)

Dental and Vision

Basic and Supplemental Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

You will receive PTO + Holiday Pay + Volunteer Hours

401k with company match and immediate vest

Employee Stock Purchase Program with a 15% discount

And More!

Company

Protolabs

We are your single digital manufacturing resource from prototyping to production offering injection molding, CNC machining, 3D printing, and sheet metal fabrication services.

Founded in 1999

Maple Plain, Minnesota, USA

1001-5000 employees