Diligent · 1 month ago
Director, Product Marketing (Audit)
New York, NY
Full-time
Hybrid
Director/Executive
$173K/yr - $180K/yr
7+ years expDiligent Corporation is an AI leader in governance, risk, and compliance SaaS solutions, supporting over 1 million users globally. The Director, Product Marketing (Audit) will drive the go-to-market strategy for the Internal Audit product suite, focusing on messaging, positioning, and partnership with various stakeholders to enhance market presence and revenue growth.
Business IntelligenceCollaborationComplianceData CenterInformation TechnologyMeeting SoftwareMessagingRisk ManagementSaaSSoftware
Responsibilities
Define and execute GTM strategy for Diligent Audit solutions globally, ensuring alignment with broader Risk & Audit business goals
Establish differentiated positioning, messaging, and value propositions that resonate with audit, risk, and compliance audiences
Translate market, regulatory, and competitive insights into actionable GTM plans
Lead deep-dive market research to understand buyer needs, industry trends, competitive landscape, and regulatory requirements
Build comprehensive buyer personas and use cases to inform product positioning, campaigns, and sales enablement
Develop and maintain high-impact sales enablement tools, including decks, playbooks, battle cards, and objection-handling guides
Partner with Sales leadership and subject matter experts to refine messaging, improve deal conversion, and localize content for key regions
Conduct competitive analyses and provide actionable insights to the sales organization
Collaborate with Content Marketing to produce thought leadership, case studies, white papers, and blogs highlighting audit best practices and Diligent expertise
Support global demand generation efforts with campaigns, webinars, virtual events, and field enablement programs
Leverage AI-powered tools to enhance content creation, campaign targeting, and audience engagement
Partner closely with Product Management to ensure GTM messaging reflects evolving product capabilities and customer needs
Support customer advocacy programs, including Customer Advisory Boards, testimonials, and reference campaigns
Drive external partnerships with IIA and other industry organizations to co-develop thought leadership, events, and programs that reinforce Diligent's credibility and influence in the audit and risk community
Analyze campaign and GTM effectiveness, win/loss outcomes, and competitor activity to continuously refine positioning and improve sales impact
Set clear metrics to track adoption, engagement, and influence on revenue growth
Qualification
Required
7+ years of B2B product marketing experience, ideally in SaaS, audit, GRC, or risk management solutions
Strong understanding of internal audit, risk frameworks, compliance, and regulatory drivers
Personable and strong communicator with the ability to present confidently to executive audiences, customers, and industry partners
Demonstrated success in leading cross-functional GTM strategies, from strategy through execution
Experience marketing enterprise SaaS or AI-powered solutions is highly desirable
Excellent communication and storytelling skills, able to simplify complex concepts for business audiences
Proven ability to influence stakeholders across product, sales, marketing, and external industry partners
Familiarity with marketing and CRM platforms (Salesforce, Marketo, Outreach, etc.) a plus
Benefits
Flexible work environment
Global days of service
Comprehensive health benefits
Meeting free days
Generous time off policy
Wellness programs
Company
Diligent
Diligent is the largest GRC SaaS provider, with 1M users, across 23,000 organizations, valued at $7B+ and $500 million+ in revenue.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$30MKey Investors
Clearlake Capital Group
2020-08-05Private Equity
2018-02-09Corporate Round
2016-02-16Acquired
Leadership Team
Michael Flickman
Executive Vice President and Chief Technology Officer
D
David Adkins
Vice President, Customer Success
Recent News
2026-01-16
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