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2K · 1 month ago

Manager, Creator and Content Marketing

Novato, California, United States

Full-time

Onsite

Mid Level

$100K/yr - $145K/yr

4+ years exp

2K Games is a global video game company known for publishing critically-acclaimed titles across various genres. The Marketing Manager role involves creating and presenting strategic plans for internal creators, improving player acquisition and retention through innovative marketing strategies, and managing content creation and collaborations with influencers.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Be the global ambassador for all internal 2K creators including Ronnie2K, creating and presenting strategic plans to senior management and the international marketing/partnership teams as well as developers

Identify and advocate initiatives that will improve player acquisition and retention on social channels, live streaming and, ultimately, the products

Develop the strategy to drive innovative, dynamic concepts with our external licensees and partners alongside our partnership team

Lead short, medium, and long term creator/Ronnie2K content conceptualization and planning that’s informed by the overall social strategy. This includes seeing content plans through conceptualization to execution, developing cadences, copywriting, asset coordination, and postings

Interface with internal departments to facilitate content opportunities. This includes working with teams such as influencer, brand, athlete relations, partnerships, creative services, and others

Develop relationships with key internal product stakeholders to keep up to date on their latest initiatives and how creator team/Ronnie2K can uplift along with reporting back key results to story tell wins

Lead collaborative cross-functional team meetings to ensure the creator/Ronnie2K strategy/execution is communicated clearly and aligned to the global brand objectives and product live service strategy

Manage internal workflow of asset creation including key art, social content, trailers, brand design artwork, CRM needs (email images & copy), and more. Work with Producers to ensure quality is up to par for all assets including accurate spelling, required legal copy, ESRB ratings, correct end slate CTA's, and ensure files are error free in order to reduce project risk throughout the production process

Collaborate as needed to brief in content projects and provide compelling influencer-led content that will engage fans on our aggregate social media channels

Build, maintain, and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of marketing plans and on-going lifecycle management efforts

Drive the on-going schedule of livestream programming working in line with 2K’s owned channels. Determine weekly and monthly content topics, write talking points and calls-to-action, brief influencers, and ensure stream team accountability

Assist with compiling KPI reports to optimize content planning as needed, monitor and analyze performance metrics for 2K’s influencer marketing campaigns and owned channel activations

Qualification

Content creationInfluencer marketingProject managementSocial media strategyRelationship buildingMulti-taskingQuick learnerMicrosoft Suite proficiencyGoogle Suite proficiencyCommunicationTime managementFlexible schedule

Required

4+ years of experience in some combination of marketing, project management, content creation, influencer, or social media-related role

Proven track record of building strategic plans for audiences of all levels from 2K leadership to external partners

Excellent organization, multi-tasking and self-management skills and comfortable with ambiguity

Proficiency in the Microsoft and Google suites with excellent deck development skills

Adept at building relationships throughout the organization and externally with partners

Excellent communication skills (verbal and written), time and project management skills

Quick learner, able to pick up new tools and technologies and learn new processes quickly while being pro-active always

Ability to work a flexible schedule and overtime when necessary

Preferred

Social media and/or content experience a major plus

Benefits

Medical, dental, vision, and basic life insurance coverage

14 paid holidays per calendar year

Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program

Up to 10 paid sick days per calendar year

Paid parental and compassionate leave

Wellbeing programs for mental health and other wellness support

Family planning support through Maven

Commuter benefits

Reimbursements for fitness-related expenses

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)