Kontoor Brands, Inc. · 2 days ago
Summer Intern, Digital Marketing - Social Media (Lee)
Greensboro, NC
Internship
Onsite
Intern
Start in 2026 SummerKontoor Brands is a portfolio of iconic lifestyle brands, including Wrangler® and Lee®. They are seeking a digital marketing intern for their social media team to learn about brand strategy, contribute to influencer programs, and track cultural trends to create engaging content.
ApparelBrand MarketingConsumer GoodsE-CommerceSales
Responsibilities
Build foundational knowledge of brand positioning and creative vision
Shadow social, brand, and creative reviews to see how the brand’s identity informs platform strategy, messaging, and asset choices
Help maintain brand consistency across posts: drafting copy, QA’ing assets, and checking tone, captions, tags, and CTAs
Assist with briefing: summarize goals, audience, and creative direction for upcoming social moments; compile examples and references for the team
Research emerging creators (especially older Gen Z and younger millennial segments) and build shortlists with rationale, audience fit, and sample content
Brainstorm creative concepts for influencer collaborations (hooks, formats, and value exchanges) and mock up simple content frames or scripts
Support seeding and outreach workflows: draft DM/email templates, track status, and help organize product shipments and content deadlines
Analyze past influencer posts and story frames to identify what resonates and propose iteration ideas
Monitor TikTok, Instagram, YouTube, Reddit, and key culture/trend newsletters and content to spot emerging formats, memes, and cultural moments
Produce a weekly ‘Culture Radar’ with trend summaries, examples, and recommended ways to translate trends into on-brand content
Draft content outlines: hook, concept, shot list, copy options, sound/music, and notes on timing/platform nuances
Partner with the team during content planning to ensure timely alignment with tentpole events and seasonal priorities
Qualification
Required
Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
Eligible to work in the US without restrictions
Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
Exceptional at taking on challenges and using your particular set of skills to create solutions
A self-starter, ability to work with others in a team environment, with a passion for helping others
Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)
Working toward a BA/BS in Marketing, Communications, Journalism, or related field (rising junior/senior preferred)
Active user of major social platforms with a strong feel for platform-native formats and storytelling
Clear writing and editing skills; comfortable drafting captions and short copy
Organized, proactive, and comfortable juggling multiple timelines
Preferred
Experience with social scheduling/analytics tools (e.g., Sprout, native platform analytics) and lightweight creative tools (Canva/Adobe)
Benefits
Discounts on our apparel
Four weeks of Paid Parental Leave to eligible employees who are new parents
Flexible Fridays
Tuition Reimbursement
Company
Kontoor Brands, Inc.
Kontoor Brands (NYSE: KTB) is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®.
Founded in 2019
10001+ employees
H1B Sponsorship
Kontoor Brands, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (4)
Funding
Current Stage
Public CompanyTotal Funding
$400M2021-11-23Post Ipo Debt· $400M
2019-05-23IPO
Leadership Team
Scott Baxter
President, CEO & Chair of the Board
Joe Alkire
EVP, Chief Financial Officer & Global Head of Operations
Recent News
thefly.com
2025-12-09
2025-11-10
2025-11-04
Company data provided by crunchbase