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BNY · 1 day ago

Senior Event Marketing Strategist (contract)

Boston, MA

Contract

Onsite

Senior Level

$68.80/hr - $86/hr

7+ years exp

BNY is a leading global financial services company at the center of the world’s financial system. The VP of Events Strategy & Execution will shape event strategy, elevate client-facing narratives, and drive the development of compelling event content across the U.S. and EMEA, ensuring events drive brand visibility and lead generation.

Financial Services

Responsibilities

Define event objectives, messaging, and narratives aligned to business goals; develop content for hosted events, webcasts, trade shows, and roundtables

Partner with Corporate Trust and Clearing stakeholders to understand priorities, target audiences, and desired outcomes; translate business needs into event programs and materials

Contribute to broader marketing initiatives including campaign development, thought leadership, and integrated event-driven marketing motions

Define pre-event and post-event activation steps, including email invites, social promotion, follow-ups, and calls to action

Support execution in partnership with the events operations team, ensuring content, materials, and messaging are delivered accurately and on time

Work with digital and marketing teams to define KPIs, measure event success, and demonstrate commercial and brand impact

Manage multiple events and initiatives simultaneously, balancing strategic work with executional needs in a fast-paced environment

Collaborate with digital, events, sales, and marketing teams to ensure cohesive delivery across channels

Qualification

Event StrategyContent DevelopmentDigital MarketingLead GenerationProject ManagementStakeholder ManagementFinancial Services KnowledgeWorkfrontCVENTOn24Communication Skills