Sol de Janeiro · 2 days ago
Content Strategist (temp- perm)
New York Metropolitan - Hybrid
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $180K/yr
10+ years expSol de Janeiro is a globally recognized beauty brand inspired by Brazil’s beauty rituals. The Global Content Strategist will lead the development and execution of the brand's global content strategy, ensuring impactful storytelling and innovative content across various platforms.
BeautyCosmeticsFitnessHealth Care
Responsibilities
Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
Lead content strategy from concept through production, ensuring impact and consistency
Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
Champion a social-first approach across the organization, ensuring content is designed for the platforms where our consumers live, not adapted as an afterthought
Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies that ladder to business objectives
Work hand in hand alongside the creative team as a true strategic partner—ensuring campaigns are built with social and digital at the core of the creative strategy, not as an add-on
Translate big creative ideas into platform-native executions that feel organic, authentic and amplify the narrative in all the right ways
Bridge the gap between brand aspiration and social reality—helping key stakeholders understand what works in culture and across the internet's ecosystem
Ensure consistency and cohesion across all content touchpoints while allowing flexibility for platform-specific innovation
Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems for earned, owned and trade channels - ensuring content amplification for key activity is always a considered piece of the holistic plan
Oversee social and influencer teams, setting the strategic direction and holding teams accountable to forward-thinking, culturally sharp strategies
Push teams to think beyond vanity metrics—building content that cuts through, drives conversation, and moves business KPIs
Ensure social and influencer strategies serve both organic community engagement, brand storytelling, emotional resonance and product performance and quality
Stay ahead of platform evolution, cultural shifts, and emerging trends—anticipating what's next, not just reacting to what's happening now
Foster a culture of experimentation, testing, and learning to continuously optimize content performance and innovation
Lead end-to-end content production strategy—from ideation and creative development through shoot execution, post-production, and asset optimization
Build scalable, efficient content creation models that balance quality, speed, and budget
Ensure we have the right mix of in-house capabilities, agency partnerships, and creator collaborations to deliver on ambitious content calendars
Oversee content calendar planning, ensuring strategic alignment, resource optimization, and cross-functional coordination
Lead, mentor, and develop high-performing social and influencer teams, fostering a culture of creativity, accountability, and continuous growth
Build organizational capability in content strategy, production, and platform expertise
Champion a collaborative, feedback-rich environment where great ideas can come from anywhere
Partner with talent acquisition to build world-class content, social, and influencer teams
Qualification
Required
10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
5+ years managing teams of 10+ people, including social, influencer, content production
Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
Experience working with in-house and external creative agencies as well as production partners on campaign and day to day work
Experience building annual content strategies, roadmaps, and calendars aligned to brand and business priorities
Experience dimensioning resources (headcount, agency support, production costs) to meet ambitious goals
Proven ability to manage multi-million-dollar content and production budgets
You understand how content ladders to brand strategy, creative strategy and business objectives
You can articulate the 'why' behind content decisions and defend strategies with both cultural insight and data
You balance brand-building and performance marketing, understanding when to optimize for reach vs. resonance
Measurement is a non-negotiable for you – proven ability to set and achieve content KPIs across awareness, engagement, conversion and brand-health metrics
Fluent with social analytics, listening tools and measurement platforms (Sprout, Dash, etc.)
Track record of optimizing content performance through testing, learning, and iteration to drive desired business outcomes
Deep hands-on experience with social platform content strategies (Instagram, TikTok, YouTube, Pinterest, etc.). You understand the nuances and how to cut through within each
Understanding of influencer marketing ecosystems—from nano to mega, organic to paid
An instinct for what will resonate in culture before it's a trend—you're a cultural translator, not just a trend reporter
Production knowledge across content formats: video, photography, UGC, creator content, live content, and emerging formats. You know the difference between content that performs vs. looks pretty – and understand how to achieve both
Familiarity with content tools, platforms, and technologies (social publishing tools, DAM systems, analytics platforms)
Equal parts creative strategist and operational leader—you can dream big and execute flawlessly
A deep understanding of how to bring structure without stifling creativity
Understanding of how to scale content production without losing quality or brand integrity
You're a partner, not a gatekeeper—you elevate others' ideas and build bridges across teams
You have the ability challenge teams with respect and curiosity to get the best outcome possible, you're someone that inspires others
You understand narrative architecture—how to build stories that unfold across platforms and time
A brand guardian who knows when to push boundaries and when to protect equity
Giving feedback is an art. You can write, edit, and provide direction that makes work sharper
Benefits
Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand
Company
Sol de Janeiro
Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$14.58M2021-11-15Acquired
2019-06-24Series Unknown· $14.58M
Leadership Team
Heela Yang
Co-Founder & CEO
Recent News
Global Cosmetics News
2025-11-14
Company data provided by crunchbase