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Front Row · 3 weeks ago

Content Strategy Lead, Amazon - Marketplace Partnership

New York, New York, United States

Full-time

Hybrid

Senior Level

Front Row partners with leading brands to accelerate their ecommerce growth through proprietary technology and expertise. The Content Strategy Lead will support and execute content strategies for brands in the Beauty, Wellness, and CPG categories, focusing on creative planning and content development across various marketplace surfaces.

Marketing

Responsibilities

Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG

Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates

Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design

Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations

Ensure all creative follows marketplace best practices and brand guidelines

Implement updates informed by SEO insights, customer reviews, and competitor analysis

Conduct content audits to ensure accuracy, consistency, and optimization

Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements

Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions

Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads

Contribute to client presentations with summaries of creative performance and test learnings

Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores

Collaborate with the Design team to align on project timelines, deliverables, and workflows

Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team’s output

Qualification

Content StrategyMarketplace Best PracticesSEO OptimizationData Analysis ToolsCreative Brief DevelopmentPerformance Metrics TrackingA/B TestingBrand StorytellingCreative PlanningCross-Functional Collaboration