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Project Management Institute · 1 day ago

Manager, Performance Marketing

United States

Full-time

Remote

Mid, Senior Level, Lead/Staff

$150K/yr - $184K/yr

10+ years exp

Project Management Institute is seeking a Manager, Performance Marketing, who will be a strategic and hands-on leader responsible for accelerating customer acquisition and revenue growth through paid digital media. This role involves managing campaign strategy, optimization, and budget across various channels while collaborating with internal teams to ensure alignment with business goals.

EducationNon ProfitProject ManagementTraining

Responsibilities

Lead strategy, execution, and optimization of paid media campaigns across search, social (LinkedIn, Meta, TikTok), affiliate, and emerging platforms

Manage campaign development, including platform setup, audience targeting, bidding, creative delivery, and budget pacing

Define and implement testing frameworks across creative, targeting, and landing page experiences to improve efficiency and scale

Collaborate with analytics and MarTech to improve attribution, tracking, and reporting infrastructure

Partner with creative teams to guide asset development and testing based on performance insights

Lead media mix planning, forecasting, and real-time budget reallocation based on performance

Monitor digital advertising trends to inform strategic adjustments and identify growth opportunities

Manage agency relationships and internal contributors with clear KPIs and accountability

Qualification

Performance Marketing ExpertiseCampaign Strategy & OptimizationData & Analytics FluencyBudget ManagementAttribution & MeasurementTesting & ExperimentationAgency & Stakeholder LeadershipDV360Creative CollaborationGrowth Mindset

Required

10+ years of experience in digital or performance marketing, with ownership of paid acquisition strategy and campaign execution

Proven success managing campaigns across Google, LinkedIn, Meta, and TikTok with measurable business impact

Experience leading structured media testing and applying learnings to performance strategy

Strong analytical and communication skills; able to turn insights into clear action

Bachelor's degree in marketing, Business, or related field; advanced certifications are a plus

Performance Marketing Expertise – Proven, hands-on experience managing and scaling paid campaigns across search (Google Ads, Performance Max), social (LinkedIn, Meta, TikTok), affiliate, and emerging digital channels

Campaign Strategy & Optimization – Skilled in scalable campaign structure, bidding, audience segmentation, pacing, and performance tuning

Testing & Experimentation – Experienced in structured testing across creatives, formats, audiences, and placements; prioritizes and scales winning strategies

Data & Analytics Fluency – Proficient in GA4, Looker, Tableau, and ad platform dashboards to extract insights and guide optimization

Creative Collaboration – Partners effectively with design and brand to develop and iterate high-performing ad assets

Attribution & Measurement – Familiar with incrementality testing, MTA models, and cohort-based reporting to inform investment decisions

Budget Management – Plans, monitors, and reallocates paid budgets to maximize ROI across channels

Agency & Stakeholder Leadership – Manages external partners and internal teams with strong communication and accountability

Growth Mindset – Curious, proactive, and constantly testing to improve channel performance and campaign impact

Some travel, possibly up to 5%, conditions permitting. Requirements include the ability to travel nationally and globally and may occur over weekends or holidays

Globally located teams will require periodic work and meetings outside of traditional working hours