Senior Manager, Trade Marketing – North America jobs in United States
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The INKEY List | B Corp · 1 month ago

Senior Manager, Trade Marketing – North America

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
date8+ years exp

The INKEY List is a fast-growing global skincare brand that empowers consumers with knowledge. They are seeking a Senior Manager of Trade Marketing to lead their retailer marketing strategy across North America, focusing on visual merchandising, omni-channel activation, and optimizing shopper conversion.

BeautyCosmetics

Responsibilities

Lead all VM updates, fixture refreshes, gondola resets, and retail storytelling that drive shopper clarity and conversion
Act as the connector across Creative, PD, Regulatory, Sales, Ops and retailer partners to deliver seamless, best-in-class execution
Develop and execute go-to-market plans for NPD, hero moments, and seasonal activations
Optimise PDPs and retailer media placements, ensuring messaging and assets drive measurable shopper action
Maximise retailer social support and work relentlessly to secure more than our fair share of visibility across retailer-owned channels
Deliver insight-led recommendations grounded in shopper behaviour, conversion, penetration, retention, and gained/lost customer trends
Manage reviews and sampling strategies to strengthen discovery, credibility, and PDP performance
Monitor competitor activity to ensure INKEY continuously pushes the boundaries of best-in-class activation across the category
Apply a smart, entrepreneurial spending approach, operating with a hustle mentality and a no-BS focus on what truly drives results

Qualification

Trade marketingRetail marketingProject managementShopper behavior analysisVisual merchandisingEntrepreneurial mindsetProactivenessCollaborationCommunication

Required

8+ years' experience in trade, shopper, or retail marketing (beauty/CPG strongly preferred)
Deeply familiar with Sephora and Ulta ecosystems and how to win within them
A flawless project manager who thrives in fast-paced, cross-functional environments
Commercial, resourceful, and entrepreneurial—skilled at maximising impact from every trade dollar
Obsessed with shopper behaviour and how to drive conversion both in-store and online
A clear communicator, strong collaborator, and no-BS operator who gets things done
Passionate about beauty, skincare, and retail innovation

Benefits

Competitive compensation, benefits, and career development opportunities.

Company

The INKEY List | B Corp

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We are effective not expensive.
dateFounded in 2017
location
Nottingham, Nottingham, GBR
people-size51-200 employees
web-link
https://www.theinkeylist.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Aria Growth Partners
2022-02-18Private Equity

Leadership Team

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Colette Newberry
Co-Founder
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Recent News

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Company data provided by crunchbase