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Coury Hospitality · 3 weeks ago

Marketing Manager - The National

The National, 120 N Robinson Ave, Oklahoma City, Oklahoma, United States of America

Full-time

Onsite

Entry, Mid Level

2+ years exp

Coury Hospitality operates The National, a luxury hotel in Oklahoma City. The Marketing Manager is responsible for leading marketing strategies, executing initiatives across the marketing funnel, and reporting performance to drive brand awareness and revenue for the property.

Hospitality

Responsibilities

Lead strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel

Develop and manage annual and quarterly marketing plans aligned with business objectives and brand standards

Manage the brand(s) marketing tracker with routine status updates, results, and pivots

Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities

Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals

Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables

Establish KPIs, Success Metrics and Report on overall marketing efforts routinely

Lead marketing reporting, analyze results, and adjust strategies based on performance

Lead property marketing meetings routinely

Communicate updates and project statuses routinely to property leader

Serve as point of contact for photo shoots

Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines

Ideate guest experiences alongside the operations team

Attend local educational and networking events to increase knowledge, skills, and brand awareness

Serve on property leadership team

Own packages, offers, and gift card promotions designed to drive incremental revenue

Lead public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities

Cultivate influencer, brand, and community partnerships that increase awareness and brand value

Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility

Cultivate and increase local partnerships through events, sponsorships, giveaways, etc

Leverage available brand affiliated marketing support resources

Lead social media strategy and approve social media content ensuring content follows brand standards

Lead paid social media strategy and adhere to ad schedule, content and budget

Oversee social media giveaway strategy and results ensuring giveaways follow brand standards

Lead partnerships as it pertains to collaborating with influencers, brands, etc

Analyze social media KPIs and adjust content calendar as needed

Stay up to date on trends in social media tools, applications, channels, design and strategy

Lead paid social, local advertising, and digital advertising strategies (including OpenTable and Google campaigns)

Maintain online digital presence through upkeep of imagery, business information, etc

Oversee brand.com (Marriott.com) and vanity website accuracy, positioning, and conversion support

Ensure digital platforms support awareness, consideration, and conversion goals

Respond to online reviews as needed

Lead reputation management strategy and guest recovery alignment

Partner with operations to ensure responses and resolutions reflect brand voice and values

Create and deploy newsletters routinely

Assist in distributing outlet menus online

Conduct online audit routinely to ensure online information is up to date

Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally

Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material

All other duties as assigned

Qualification

Marketing strategySocial media managementDigital marketingPublic relationsAdobe applicationsPaid advertisingProject managementCommunicationsTeam playerAttention to detailTime managementCreative eye

Required

A bachelor's degree in Marketing, Communications, or a related field is required

2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience

Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications)

1-2 years in paid advertising experience

1-2 years in working with external partners (such as PR partners, CVBs, advertising partners, etc.)

Previous experience of managing business social media profiles

Knowledge of online marketing and good understanding of major marketing channels

Previous experience with social media software such as Facebook Business Manager other social media dashboards

Understands social media KPIs and application to overall strategy

Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc

Has creative eye for capturing quality photography/videos and ability to make minor edits

Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly

Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format

Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management

Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations

Can easily and naturally promote brand advocacy through relationships, online and off

Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution

Maintains personal social media profiles in a professional manner