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ADI Global Distribution · 1 day ago

Digital Paid Media Specialist

Charlotte, NC

Full-time

Hybrid

Entry, Mid Level

$79K/yr - $135K/yr

2+ years exp

ADI Global Distribution is a leading global wholesale distributor seeking a highly skilled Paid Media Digital Marketer to join their dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns across multiple platforms to drive traffic, increase brand awareness, and maximize ROI.

ElectronicsHardwareManufacturingSecurityWholesale

No H1B

Responsibilities

Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms

Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)

Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)

Define campaign goals, target audiences, budgets, and bidding strategies

Partner to ensure ad copy compelling and design visually appealing

Conduct thorough keyword research to identify relevant search terms

Analyze search trends and competitor activity

Build and manage keyword lists, including negative keywords

Optimize keyword bids and match types to improve ad relevance and quality score

Set up conversion tracking and implement necessary tags

Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)

Conduct A/B testing to optimize ad performance

Monitor campaign performance and make data-driven adjustments

Collaborate with web development and design teams to create effective landing pages

Ensure landing pages are optimized for conversions

Test different landing page elements to improve performance

Set and manage advertising budgets effectively

Allocate budget across different campaigns and channels

Forecast ad spend and monitor budget pacing

Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality

Configure, maintain and validate pricing across platforms and storefronts

Qualification

Google AdvertisingAmazon AdvertisingA/B TestingGoogle Analytics 4Analytical SkillsCommunication SkillsCollaboration SkillsProject Management

Required

2+ years working with Google and Amazon Advertising Platforms

Experience using A/B testing to optimize ad performance

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent communication and collaboration skills

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Preferred

Experience using Google Analytics 4

Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast-paced environment with a high degree of accountability

Demonstrated results through cross-group collaboration across large, complex, enterprises

Demonstrated analytical skills; experience in e-commerce analytic tools and online KPI's

Proven ability to manage multiple projects at one time to make aggressive deadlines