Matter Communications · 1 month ago
Digital Marketing Specialist
Newburyport or Boston, MA
Full-time
Hybrid
Entry Level
$55K/yr - $65K/yr
3+ years expMatter Communications is an independent agency that unifies PR, creative services, and marketing to develop strategic campaigns. They are seeking a Digital Marketing Specialist to support their organic social, CRM, and email marketing programs, focusing on execution, optimization, and learning in a collaborative environment.
Public RelationsSocial MediaWeb Design
Responsibilities
Support Matter’s organic social media team by assisting with content creation, scheduling, publishing, and community management
Help implement social media campaigns across key platforms, including LinkedIn, Instagram, X/Twitter, Facebook, and others as needed
Assist with social listening, basic competitive analysis, and performance tracking
Collaborate with creative, marketing and PR teams to ensure social content aligns with campaign goals and brand voice
Support the execution of email marketing and CRM programs, including newsletters, nurture campaigns, and workflows
Build, schedule, and optimize email campaigns using HubSpot and other CRM or marketing automation platforms (e.g., Salesforce Account Engagement)
Assist with segmentation, list management, A/B testing, and performance reporting
Help ensure best practices in deliverability, formatting, and QA
Support reporting and analytics across email and social programs, helping track KPIs and performance metrics
Use data to identify trends, insights, and opportunities for optimization
Contribute research, insights, and performance data to new business pitches and proposals
Support the development of case studies, POVs, and internal documentation that showcase Matter’s digital capabilities
Participate in internal training, knowledge sharing, and process improvement initiatives
Stay up to date on digital marketing trends, platform updates, and emerging tools
Qualification
Required
3+ years of experience in digital marketing, with hands-on experience in email marketing and/or CRM platforms. Experience with HubSpot ideal
Foundational knowledge of organic social media platforms, including LinkedIn, Instagram, Facebook, and X/Twitter
Experience with analytics and reporting tools such as Google Analytics, CRM reporting, or social analytics platforms
Strong organizational and project management skills, with attention to detail
Analytical and creative thinker with the ability to turn data into insights
Comfortable working in a fast-paced, collaborative agency environment
Strong written and verbal communication skills
Company
Matter Communications
Matter Communications is a top integrated public relations, social media and creative services firm.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Signore
Principal & CEO
Recent News
2025-10-30
2025-10-07
2025-09-19
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