Career Developers, Inc. ยท 4 weeks ago
Senior Marketing Manager, Digital and Growth
Montvale, NJ
Full-time
Hybrid
Senior Level
5+ years expCareer Developers Inc. is a distinguished staffing and consulting firm with 30 years of service excellence. They are seeking a Senior Marketing Manager, Digital and Growth to lead digital transformation efforts by building audience segmentation, orchestrating lifecycle campaigns, and improving conversions across key channels.
Human ResourcesRecruitingStaffing Agency
Responsibilities
Build audience segmentation and targeting frameworks, map journeys, nurture flows, and lifecycle campaigns
Set channel best practices across email, SMS, social, webinars, podcasts, define testing plans for subject lines, send times, CTAs, and audiences
Lead cross channel campaign builds and launches in HubSpot, direct two channel executors, manage calendars and sequencing
Ensure compliance with CAN SPAM, TCPA, GDPR, protect sender reputation, coordinate Salesforce campaigns and UTM governance
Maintain content inventory and page mapping with content and martech partners, execute email, SMS, social, webinars, podcasts, and drive post launch nurture
Set targets and benchmarks, analyze funnels and attribution, present performance narratives, run experiments to beat pre migration baselines
Monitor competitors and trends to inform strategy
Manage two direct reports, guide builds, segmentation logic, reviews, schedules, and agency partners
Qualification
Required
Five or more years in digital marketing focused on channel strategy and performance, proven lift in engagement and conversion
Hands on experience with HubSpot, Salesforce, GA4, Google Tag Manager, UTM tracking, Sitecore, Coveo, vendor data and dashboards
Expertise in email, SMS, social, webinars, deliverability, segmentation, lifecycle marketing, personalization, multi channel orchestration, frequency capping, conversion optimization
Strong data analysis, AB testing, reporting, and communication skills, experience leading execution teams
Benefits
Referral fee program
Company
Career Developers, Inc.
Career Developers, located in West Palm Beach and has been serving the NY Metro area for 3 decades! We are an experienced, full-service agency providing permanent placement as well as consulting/contracting services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase