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Zeta Global · 1 day ago

Director, Partnership Strategy - Automotive

New York, United States

Full-time

Onsite

Lead/Staff, Director/Executive

$140K/yr - $150K/yr

5+ years exp

Zeta Global is an AI-Powered Marketing Cloud that aims to simplify sophisticated marketing through advanced artificial intelligence and consumer signals. The Director of Activation Partnership Strategy - Auto will lead strategic initiatives for automotive partnerships, focusing on data-driven activation frameworks and measurable outcomes for clients and agency partners.

AdvertisingAnalyticsInformation ServicesMarketing

Hiring Manager

Natalia DeLaRosa

Responsibilities

Automotive Strategic Leadership

Serve as the Tier 2 Automotive subject matter expert across Zeta’s Activation Partnership Enablement team, defining vertical standards, benchmarks, and go-to-market frameworks

Act as a consistent consultant and collaborator on Zeta’s largest automotive accounts for pre-sales, partnering with Sales, Activation, and Product Marketing to deliver strategic, data-driven narratives that differentiate Zeta in-market

Translate OEM and Tier 1 brand strategies into localized, high-performance Tier 2 & Tier 3 activation plans, ensuring creative consistency, dealer group alignment, and measurable ROI

Develop audience and creative frameworks that integrate Zeta’s proprietary Data Cloud intelligence with regional demand signals, inventory data, and behavioral intent

Champion the use of first-party, CRM, and behavioral data in activation strategies to drive leads, service appointments, and showroom traffic

Partnership Strategy & Agency Enablement

Serve as the primary strategic liaison to one of Zeta’s largest agency partners, ensuring unified GTM strategies and operational consistency across all Tier 2 & Tier 3 Auto engagements

Partner with agency leadership and internal stakeholders to standardize intake, workflow, and collaboration processes that increase speed and efficiency across RFPs, retention, and upsell opportunities

Support new business and upsell opportunities by crafting strategic narratives, audience insights, and activation frameworks that highlight Zeta’s unique value proposition

Liaise with Product Marketing to ensure competitive differentiation, messaging alignment, and category-specific positioning in all go-to-market materials

Performance Measurement & Intelligence Integration

Collaborate with Activation Analytics and Data Cloud teams to build and maintain repeatable measurement frameworks tailored to Tier 2 and Tier 3 Auto KPIs such as CPL, VDP engagement, showroom visits, and digital retail conversions

Drive Agile Intelligence adoption to optimize campaigns in-flight and provide data-driven insights that inform future media and audience strategies

Create executive-level reporting frameworks that translate campaign performance into compelling business stories for agency and client leadership

Process, Product, and GTM Standardization

Partner across teams to develop standardized templates, playbooks, and best practices that scale Tier 2 and Tier 3 Auto activation strategy across the organization

Liaise with Product Marketing and Product Management to translate market needs, activation insights, and client feedback into product roadmap recommendations

Ensure strong pre- to post-sales alignment, including closed-loop validation of pricing, measurement, audience taxonomy, and execution requirements

Uphold and continuously improve Zeta’s pre-sales workflow discipline, ensuring efficiency, quality, and cross-functional clarity

Qualification

Media strategyData-driven activationGoogle AdsProgrammatic buyingPresentation skillsCross-functional collaboration

Required

5-7 years of experience in media strategy, activation, or partnership enablement, preferably within the automotive vertical (Tier 2 or Tier 3)

Deep understanding of OEM, co-op, and regional dealer association models, including compliance and funding structures

Proven experience developing data-driven activation strategies that connect first-party data, media performance, and measurement

Proficiency with Google Ads, Meta, DV360, YouTube, CTV/OTT, and programmatic buying platforms; strong understanding of attribution and full-funnel optimization

Exceptional written, verbal, and presentation skills with the ability to simplify complex concepts for executive audiences

Demonstrated ability to collaborate with Product Marketing to align GTM messaging, competitive positioning, and client-facing enablement content

Skilled at cross-functional partnership across Sales, Product, Data Cloud, and Analytics teams