ONNIT · 1 week ago
Senior Brand Manager
Austin, TX
Full-time
Onsite
Senior Level
5+ years expOnnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes through high-quality products designed to enhance mental and physical performance. The Senior Brand Manager will develop brand strategy and marketing plans, collaborating cross-functionally to drive consumer engagement and brand consistency across retail and digital marketing efforts.
Consumer GoodsDietary SupplementsE-CommerceFitnessFood and BeverageHealth CareSubscription Service
Responsibilities
Drive brand vision and strategy throughout the organization through strong team and crossfunctional leadership skills
Build and evolve brand positioning based on consumer insights and develop a marketing strategy and tactical plan that aligns with and supports overall business objectives
Play a lead role in the annual planning process developing strategic brand plans informed by insights and data to drive business objectives
Lead the execution of marketing plans inclusive of advertising campaigns, activations/partnerships, pricing initiatives, shopper marketing programs and product launches
Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals
Develop communication and messaging strategy and marketing calendar across omni-channel touchpoints
Be the brand champion and steward elevating consumer insights, category knowledge, and marketplace dynamics
Collaborate with cross-functional teams such as, innovation, R&D, sales, eCommerce, media, and operations to drive brand performance
Develop Key Performance Indicators (KPIs) and metrics that gauge the effectiveness of marketing initiatives, modifying plans as needed to optimize the impact
Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
Qualification
Required
Bachelor's degree required
5+ years of marketing or brand management experience
Experience in both employee management & cross-functional team management; self-confident individual who can lead a team and work collaboratively
Outstanding verbal, written and interpersonal communications skills to internal/external partners
Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
Critical thinker with a consumer centric & growth mindset – learn fast vs. avoid failure
Excellent strategic and analytical skills; ability to use various data sources to assess business performance and competitive landscape, bringing forth insights and recommendations to integrate into overall strategy
Agile, creative thinker with resilience to adapt workplans as opportunities arise
Proven success with omnichannel brands with a clear understanding of eCommerce focused GTM models
Self-starter, comfortable with fast paced, often ambiguous environment
Passion for the health and wellness space
Preferred
Master's degree in marketing, business, or a related field preferred
Benefits
Full medical, dental, and vision benefits
Basic Life Insurance
Immediate 401(k) eligibility with company matching
Unlimited vacation
Paid holidays
Flexible workplace policy
$100/month flexible benefit stipend
Tuition reimbursement
Fringe benefits include free access to Korrect Fitness gym and Black Swan Yoga studios, in-office meals, product credits and discounts, among many others
Company
ONNIT
Onnit is a health and wellness company offering nutritional supplements, foods, and unique fitness equipment.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-04-26Acquired
Leadership Team
Aubrey Marcus
CEO
Recent News
Company data provided by crunchbase