Headspace · 2 weeks ago
Brand Partnerships Lead
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$101K/yr - $144K/yr
6+ years expHeadspace is dedicated to improving the health and happiness of the world through strategic partnerships. The Brand Partnerships Lead will develop and execute partnership strategies, manage relationships with key brand partners, and drive high-impact initiatives that align with Headspace's business goals.
Artificial Intelligence (AI)FitnessHealth CareMental HealthmHealthMobile AppsPsychologyTherapeutics
Responsibilities
Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals
Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach
Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI
Monitor market and cultural trends to uncover new collaboration opportunities
Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation
Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories
Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential)
Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes
Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution
Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value
Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations
Track performance and report on partnership results and insights to senior leadership
Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy
Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing
Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives
Qualification
Required
6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries
Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact
Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders
Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships
Strong project management skills and ability to work cross-functionally in a fast-paced environment
Passion for Headspace's mission and a genuine belief in the power of mindfulness and mental well-being
Preferred
Experience working in health, wellness, lifestyle, or purpose-driven brands
Background in media, influencer, or entertainment partnerships
MBA or advanced degree in Marketing, Business, or Communications
Benefits
Stock awards
Comprehensive healthcare coverage
Monthly wellness stipend
Retirement savings match
Lifetime Headspace membership
Generous parental leave
Company
Headspace
Headspace is a mental health company offering AI companionship, coaching, therapy, psychiatry, and mindfulness tools for everyday support.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$320.85MKey Investors
Oxford Finance LLCBliscePacific Western Bank
2023-07-26Debt Financing· $105M
2022-02-14Series C
2021-10-31Secondary Market
Leadership Team
Tom Pickett
Chief Executive Officer
Andy Puddicombe
Co-Founder
Recent News
2026-01-09
2026-01-08
Company data provided by crunchbase