eBay · 20 hours ago
Copy Manager, US CRM
Salt Lake City, UT
Full-time
Onsite
Senior Level
$85K/yr - $147K/yr
7+ years expeBay is a global ecommerce leader that is changing the way the world shops and sells. The Copy Manager for U.S. CRM will lead the development of CRM campaigns, ensuring all copy aligns with eBay’s brand voice while resonating with U.S. audiences, and collaborate with cross-functional teams to optimize marketing strategies.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Lead all aspects of the development of U.S.-focused CRM marketing campaigns—managing external creative agencies from briefing through final delivery
Provide clear creative direction, editorial mentorship, and feedback to agency partners to ensure content aligns with eBay’s brand voice and meets strategic objectives
Collaborate cross-functionally with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals
Ensure all customer-facing content is tailored to U.S. audiences, maintaining brand consistency while reflecting regional tone and cultural nuance
Review and approve agency results, ensuring high-quality execution across email, push, SMS, social assets, and event communications
Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives
Present and support innovative ideas and communication approaches with internal team members, using customer feedback and data analysis
Monitor creative performance in partnership with CRM and analytics teams, and apply findings to optimize future campaign development
Assist in the ongoing evolution of the U.S. marketing voice by playing a role in defining standards, guidelines, and practices
Qualification
Required
7+ years of experience in a copy leadership role, ideally within e-commerce, tech, or digital marketing environments
Demonstrated experience successfully managing agencies through campaign development
Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, English, or a related field
Strong portfolio demonstrating CRM-focused campaign work across email, SMS, push, and social channels
Extensive experience managing creative agencies or freelance partners, including creative briefing, feedback cycles, and final approvals
Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance
Excellent writing and editing skills, with the ability to assess tone, clarity, and efficiency in agency-produced content
Strong organizational and project management skills; comfortable overseeing multiple campaigns simultaneously
Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment
Experience using customer insights and campaign performance data to inform and optimize creative execution
Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms; Adobe Creative Suite and FIGMA are a plus
Technical Tools Knowledge: Proficiency in development frameworks and applications like ChatGPT, Gemini, Monday.com, n8n, Bynder, AirTable, Jira or related software, coupled with hands-on experience in database utilization
System and Architecture Understanding: Knowledge of system architectures, design patterns, and standard processes for creating robust and scalable software solutions
Collaboration and Communication Skills: Good interpersonal and communication skills to work effectively in a team-oriented environment, with the ability to explain complex concepts to non-technical partners
Benefits
Target bonus
Restricted stock units
Full range of medical benefits
Financial benefits
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
Chief Executive Officer, eBay
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-07
The Motley Fool
2026-01-06
Company data provided by crunchbase