Front Row · 3 weeks ago
Senior Content Strategy Lead - Amazon, Vitamins & Supplements - MP
United States
Full-time
Remote
Senior Level, Lead/StaffFront Row partners with leading brands to accelerate their ecommerce growth, focusing on innovative strategies and technology. The Senior Content Strategist for Vitamins & Supplements will lead content strategy and execution for multiple brands, ensuring compliance and optimizing performance within Amazon's ecosystem.
Marketing
Responsibilities
Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Vitamin, Supplements, and Wellness clients
Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates
Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP)
Translate brand strategy and performance insights into actionable creative recommendations
Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards
Implement updates and optimizations informed by SEO data, keyword trends, and customer insights
Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks
Conduct regular content audits to identify gaps, inconsistencies, or opportunities for improvement across product listings and brand stores
Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations on engagement and conversion
Leverage tools like Intellivy, PickFu, Helium10, DataDive, etc to gather consumer insights and validate creative hypotheses
Track and analyze performance metrics (CTR, CVR, traffic, keyword rank) to inform continuous optimization
Collaborate with SEO, PPC and Insights teams to test new strategies, evaluate results, and document learnings
Contribute to MBRs and QBRs by summarizing creative performance and identifying next-step initiatives. Excellent presentation skills are needed
Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores
Collaborate with the Design team to align on project timelines, deliverables, and workflows
Provide creative insights that support broader marketplace strategies, new business opportunities, and client presentations
Share emerging trends and platform updates with peers to elevate the overall quality and innovation of the team’s output
Qualification
Required
Deep understanding of Amazon's content ecosystem and compliance nuances within the health & wellness vertical
Experience leading content strategy and execution across multiple brands
Ability to develop and maintain content roadmaps that align with client objectives
Experience with creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives
Ability to translate brand strategy and performance insights into actionable creative recommendations
Experience partnering with designers, SEO leads, and performance marketers
Ability to implement updates and optimizations informed by SEO data, keyword trends, and customer insights
Knowledge of marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks
Experience conducting regular content audits to identify gaps and opportunities for improvement
Ability to plan and execute A/B and multivariate tests
Experience leveraging tools like Intellivy, PickFu, Helium10, DataDive for consumer insights
Ability to track and analyze performance metrics to inform continuous optimization
Experience collaborating with SEO, PPC, and Insights teams
Excellent presentation skills
Ability to work closely with Performance Marketing, SEO, and Brand Strategy teams
Experience collaborating with Design teams on project timelines and deliverables
Ability to provide creative insights that support broader marketplace strategies
Ability to share emerging trends and platform updates with peers
Company
Front Row
Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite.
Founded in 2012
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Charlesbank Capital Partners
2024-09-03Private Equity
Leadership Team
Alex Michail
Chief Financial Officer
Aimee Tran
Executive Assistant to CEO and Presidents
Recent News
2025-10-14
2025-07-11
Company data provided by crunchbase