Tanium · 1 day ago
Demand Generation Manager
Durham, NC
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $210K/yr
5+ years expTanium is a leader in real-time cloud-based endpoint management and security solutions. The Demand Generation Manager will create and manage multi-channel marketing campaigns to drive pipeline growth and collaborate across teams to ensure effective lead management and performance measurement.
AnalyticsCyber SecurityData Collection and LabelingEnterprise SoftwareInformation TechnologySaaSSecurity
Responsibilities
Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels, including:
Content promotion (whitepapers, case studies, webinars, e-books)
Email, drip, and lead nurturing campaigns
Webinar strategy and execution
Develop messaging and content that resonates with target audiences and addresses their specific needs
Implement A/B testing and optimization techniques to improve campaign performance and conversion rates
Manage campaign budgets and ensure efficient allocation of resources to maximize ROI
Collaborate with Inside Sales and Sales teams to optimize lead qualification criteria and ensure alignment on MQL and SQL
Manage and optimize lead scoring and nurturing processes to efficiently move prospects through the funnel
Ensure seamless lead handoff and alignment on sales and marketing goals
Define and track KPIs such as lead volume, lead quality, conversion rates, cost per lead, and ROI
Use marketing automation platforms and analytics tools to monitor campaign performance and generate actionable insights
Provide regular reports to Marketing leadership and Sales, highlighting successes and areas for improvement
Work closely with the Editorial and Content team to develop high-quality, relevant content that supports demand generation efforts
Partner with Brand and Communications to ensure consistent messaging and brand alignment across all initiatives
Communicate effectively with internal stakeholders about plans, progress, and results
Manage marketing automation platforms (e.g., Marketo) to automate and optimize processes
Work with CRM systems (e.g., Salesforce) for lead management and pipeline tracking
Stay current on trends in AI/ML, marketing technology, and demand generation best practices
Qualification
Required
5+ years of experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity
Proven ability to execute multi-channel campaigns that drive measurable pipeline impact
Strong understanding of marketing automation, CRM systems, and attribution models
Experience with event marketing, email strategy, and paid media
Analytical mindset with the ability to interpret data and optimize performance
Excellent communication and project management skills
Benefits
Equity awards
Medical, dental and vision plan
Family planning benefits
Health savings account
Flexible spending account
Transportation savings account
401(k) retirement savings plan with company match
Life, accident and disability coverage
Business travel accident insurance
Employee assistance programs
Disability insurance
Other well-being benefits
Company
Tanium
Tanium is an IT security firm that provides risk management, incident response, EDR, and patch management services.
1001-5000 employees
H1B Sponsorship
Tanium has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (2)
2022 (14)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$1.02BKey Investors
Salesforce VenturesWellington ManagementTPG Growth
2021-06-30Secondary Market
2020-10-06Series Unknown· $150M
2020-06-25Series Unknown· $117.2M
Leadership Team
Dan Streetman
Chief Executive Officer, Board Member
Teddra Thomas Burgess
SVP Public Sector
Recent News
Business Wire
2026-01-06
2025-12-19
2025-12-16
Company data provided by crunchbase