RangeWater Real Estate · 1 month ago
Strategic Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid LevelRangeWater Real Estate is a leader in Multi-Family Real Estate, focused on making positive impacts in the communities they serve. The Strategic Marketing Manager will assist in the overall marketing performance of various assets, developing marketing strategies and monitoring community initiatives to drive property performance.
Real EstateReal Estate Investment
Responsibilities
Responsible for assisting the Strategic Marketing Director and Managing Director of Marketing and Public Relations with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence
Communicates consistently and effectively with ownership, Regional Manager and above positions to analyze and define marketing strategies
Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions
Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts
Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed
Establishes Multiple Listing Service 'MLS' listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved
Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater’s policies and performance expectations
Provides support to the Regional Managers and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans
Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater’s marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans
Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic
Analyzes data and analytics from all advertising sources and systems and apply this data to each community’s marketing needs
Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy
Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward
Continually researches and make recommendations on new opportunities and marketing channels in the local market
Other duties as assigned
Qualification
Required
Responsible for assisting the Strategic Marketing Director and Managing Director of Marketing and Public Relations with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence
Communicates consistently and effectively with ownership, Regional Manager and above positions to analyze and define marketing strategies
Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions
Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts
Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed
Establishes Multiple Listing Service 'MLS' listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved
Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater's policies and performance expectations
Provides support to the Regional Managers and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans
Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater's marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans
Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic
Analyzes data and analytics from all advertising sources and systems and apply this data to each community's marketing needs
Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results
Develops and implements short- and long-term marketing plans and goals to sustain occupancy
Follows the property's established policies related to concessions, specials, and other programs to boost occupancy
Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward
Continually researches and make recommendations on new opportunities and marketing channels in the local market
Must be able to perform the essential job functions unaccompanied
Benefits
Two + Weeks of PTO
Paid Holidays
Medical, dental and vision insurance
401(k) Enrollment Opportunity
Employer Paid Basic Life and Short-Term Disability
Paid Parental Leave for Birthing and Non-Birthing Parents (after 6 months)
Potential opportunity for savings in rent (property and ownership specific)
Cell Phone Allowance
And more!
Company
RangeWater Real Estate
RangeWater Real Estate provides real estate investment services.
Founded in 2006
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Steven L. Shores
Chairman and CEO
Recent News
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