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Snap Inc. · 5 hours ago

Product Marketing Manager, App Ads

Seattle, WA

Full-time

Onsite

Mid, Senior Level

$173K/yr - $259K/yr

5+ years exp

Snap Inc. is a technology company that empowers people to express themselves and communicate through its products. They are seeking a Product Marketing Manager to drive marketing efforts for the App Ads vertical, focusing on strategies to enhance sales and product adoption.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Drive Product Marketing for the App Ads vertical (xx% of Snap’s revenue with major headroom for future growth)

Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the App Ads product strategy and roadmap

Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share App Ads best practices and product insights and to identify challenges and opportunities to improve our products and processes

Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features

Qualification

Product MarketingDigital MarketingAnalytical SkillsCross-functional CollaborationCommunication SkillsSelf-directedMarket ResearchProblem-solving SkillsAttention to DetailOwnership Mentality

Required

Understanding of the direct response digital marketing industry dynamics

Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap to maximize impact

Excellent verbal and written communication skills, with high attention to detail and ability to understand and communicate a complex and nuanced technical space

Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within the company and across partner organizations

Self directed with ownership mentality and can act with minimal guidance

BS/BA degree or equivalent years of experience

5+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work

Preferred

Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company

Direct experience in the App Ads industry

Advanced Degree (e.g. MBA) in Business or related field

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

Equity in the form of RSUs

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (332)

2024 (369)

2023 (333)

2022 (356)

2021 (318)

2020 (237)