Realtor.com · 1 day ago
Sr. Go-To-Market Manager
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expRealtor.com is recognized as the No. 1 site trusted by real estate professionals, connecting buyers, sellers, and renters with expert guidance. The Senior Go-to-Market Manager will support strategic planning and execution of product launches, collaborating with cross-functional teams to drive adoption and revenue growth.
PropTechReal EstateRental Property
Responsibilities
Support the GTM process for assigned product launches—from planning through execution
Assist in coordinating efforts across Engineering, Product, B2B Marketing, Sales, Legal, Support, and Customer Success to ensure launch readiness
Refine customer positioning, messaging, and pricing strategies
Support the development and organization of content and collateral (e.g., sales decks, product briefs, training materials) in partnership with Creative and Marketing teams
Maintain detailed launch plans, tracking timelines, milestones, and deliverables in coordination with Program Management
Assist in planning and executing pre-launch initiatives, including alpha/beta testing
Help capture and summarize early feedback to inform product refinements and messaging ahead of broader rollout
Provide hands-on support to Sales and Customer Success during initial onboarding and adoption phases
Ensure internal teams are trained and equipped with the necessary tools and resources to support new offerings
Support readiness programs, including scheduling cross-functional training sessions and organizing GTM documentation and FAQs
Develop and maintain sales enablement materials such as pitch scripts and objection-handling guides
Support the roll-out of structured learning paths and certifications
Provide logistical support for Customer Success and Support teams regarding onboarding best practices
Collecting and organizing Voice of Customer feedback for product roadmap consideration
Support post-launch retrospectives to gather feedback and identify process improvements
Help track and report on launch performance across key KPIs such as product adoption and customer engagement
Assist in implementing GTM processes and utilizing playbooks for scalable execution, helping to maintain tools and templates
Act as a key coordinator for all launch-related communication and progress tracking
Help ensure consistent messaging and cohesive execution across internal teams
Qualification
Required
8+ years of related experience with a Bachelor's degree; 6+ years and a Master's degree; or equivalent experience in product marketing, sales enablement, product management, program management, or relevant GTM roles—ideally in a tech or SaaS environment
Bachelor's degree or equivalent experience
Experience supporting or managing cross-functional product launches of varying complexity
Strong project coordination and organizational skills, with the ability to manage simultaneous tasks
Excellent communication, collaboration, and stakeholder support skills
Basic understanding of product, UX design, and user experience
Proficiency in presentation design (Google Slides)
Preferred
Experience in B2B or B2C software, marketplaces, or platform businesses
Familiarity with product development lifecycles
Experience supporting sales enablement or marketing operations
Proficiency with tools such as Jira, Confluence, Slack & PPM Tools
Benefits
Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location
Company
Realtor.com
Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.
1001-5000 employees
H1B Sponsorship
Realtor.com has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (62)
2023 (26)
2022 (83)
2021 (88)
2020 (52)
Funding
Current Stage
Late StageLeadership Team
Damian Eales
CEO
Jason Goldberg
VP, Customer & Enterprise Systems Engineering
Recent News
Morningstar.com
2026-01-23
2026-01-22
Company data provided by crunchbase