Electronic Arts (EA) · 1 day ago
Director, Player Experience (PX) Research
Kirkland, WA
Full-time
Onsite
Director/Executive
CAD$166K/yr - CAD$238K/yr
12+ years expElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. The Director, PX Research leads a global team dedicated to uncovering insights that shape exceptional player experiences and drive the future of play, ensuring that player understanding informs every strategic and creative decision.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Define and Execute the PX Research Vision Establish the strategic direction for PX Research, ensuring player insights fuel decisions across the full product lifecycle—from concept and playtesting to live service that satisfies our millions of players worldwide
Lead and Develop an Industry Leading Team Inspire, mentor, and empower a diverse team of research leaders and individual contributors to deliver high-quality, high-impact work across studios, markets, and platforms. Cultivate a culture that fuels curiosity, creativity, and speed—empowering researchers to think boldly, move fast, and solve problems collaboratively
Activate Insights Across the Ecosystem Partner closely with central partners to unify qualitative, quantitative, and behavioral data into holistic player stories that drive actionable outcomes. Champion the integration of sentiment, telemetry, and market intelligence to inform EA’s portfolio and franchise strategies
Influence Strategy at Scale Maintain a deep understanding of each franchise’s long-term strategy, objectives, and success metrics. Ensure player needs and motivations are directly aligned with these goals—informing decisions that shape product direction, innovation, and growth. Deliver compelling, insight-driven narratives that connect player understanding to business outcomes and long-term portfolio success
Advance Research Craft and Methodology Evolve and continuously improve how PX Research captures, interprets, and shares insights by fostering experimentation, continuous learning, and the adoption of AI-assisted and data-driven methodologies
Operational Excellence and Measurable Impact Partner with PX Research Operations to build clear, connected research roadmaps that scale best practices, optimize workflows, and measure the reach and impact of research across the organization
Qualification
Required
12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams
Proven track record developing and executing a research strategy that influences both creative and business outcomes
Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision-making
Strong leadership skills with the ability to mentor, motivate, and grow a distributed, diverse research organization
Excellent storytelling, presentation, and influence skills—able to engage executives and product leaders with insight-driven narratives
Expertise in mixed-methods research, with strong fluency in qualitative, quantitative, and telemetry-based approaches
Deep passion for understanding players, their motivations, and behaviors—and for transforming that understanding into meaningful experiences that delight and inspire
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Retirement plan to regular full-time employees
Healthcare coverage
Mental well-being support
Retirement savings
Paid time off
Family leaves
Complimentary games
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Laura Miele
COO & EVP of marketing, commercial
Michael Robinson
SVP EA Digital Platform
Recent News
The Journal Record
2026-01-09
2026-01-08
2026-01-08
Company data provided by crunchbase