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Optimizely · 1 day ago

Senior Field Marketing Manager

Austin, TX

Full-time

Hybrid

Senior Level

5+ years exp

Optimizely is on a mission to help people unlock their digital potential by reinventing how marketing and product teams create and optimize digital experiences. As a Senior Field Marketing Manager, you will develop and execute strategic field marketing programs for Mid-Market and M&D territories, driving pipeline generation and increasing brand awareness.

ContentData ManagementMarketingSoftware

Growth Opportunities

Responsibilities

Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities

Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization

Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals

Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture

Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value

Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed

Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance

Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies

Qualification

Field MarketingB2B SaaSMarketing TechnologyProject ManagementCRM ProficiencyMarketing AutomationAnalytical SkillsCommunication SkillsCollaboration SkillsStrategic Thinking

Required

Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus

5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution

Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth

Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing

Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously

Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions

Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders

Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)

Ability to travel up to 25-30% for events, meetings, and sales engagements

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus

Education or equivalent experience in digital marketing