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Datavant · 4 days ago

Growth & Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$96K/yr - $120K/yr

4+ years exp

Datavant is a data platform company and the world’s leader in health data exchange. They are seeking a Growth & Lifecycle Marketing Manager to drive growth across the customer journey, focusing on lifecycle marketing, growth experimentation, and content development to enhance user engagement and retention.

BiopharmaClinical TrialsData IntegrationHealth CareSoftware

No H1B

Responsibilities

Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach

Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns

Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion

Support strategic customer programs like the Customer Advisory Board and event follow-up sequences

Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design

Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance

Test lifecycle and early-journey experiments that drive activation and product adoption

Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy

Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights

Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate

Help scale repeatable content frameworks that support both awareness and retention efforts

Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities

Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy

Report out on results, learnings, and recommendations for cross-functional stakeholders

Qualification

Lifecycle marketingGrowth experimentationContent developmentMarketing automationB2B marketingCopywritingAnalytical skillsStorytellingCross-functional collaboration