Fellow · 1 day ago
Principal Product Manager - Brewing
San Francisco, CA
Full-time
Onsite
Lead/Staff
$190K/yr - $220K/yr
8+ years expFellow is dedicated to helping people brew exceptional coffee at home, focusing on innovation and community. They are seeking a Principal Product Manager to lead the brewing category, owning the product vision and roadmap while driving alignment across cross-functional teams.
CoffeeConsumer GoodsLifestyle
Hiring Manager
Marissa Molina
Responsibilities
Own the end-to-end product vision and long-term roadmap for Fellow’s brewing platform (machines, accessories, and ecosystem features)
Define what 'Fellow-level brewing' means across performance, reliability, experience, and aesthetics—and translate that into clear product requirements
Build and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies
Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities
Synthesize insights into clear problem statements and prioritized opportunities, balancing enthusiast feature asks with broad-market needs and price sensitivity
Own PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering
Make explicit tradeoffs between cost, complexity, performance, and schedule; be the final decision-maker on feature set vs. price point for your product line
Partner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning
Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals
Build tight partnerships with R&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM & UX on connected experiences
Drive clarity, documentation, and decision-making so teams move quickly and stay aligned
Own key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing)
Define success metrics (adoption, NPS, margin, attach rates, field quality) and run post-launch reviews
Steward the full lifecycle of the brewing portfolio, including derivative SKUs, line extensions, and end-of-life decisions
Ensure brewing roadmap fits within Fellow’s broader ecosystem strategy (grinders, brewers, kettles, analog, software)
Look for platform and component re-use opportunities to reduce complexity and cost without compromising experience
Qualification
Required
8–10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products
Proven track record of shipping successful consumer hardware products; experience in coffee, kitchen appliances, or prosumer devices is a strong plus
Demonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule
Strong technical fluency working with hardware, firmware, and software teams
Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products
Exceptional communication skills—able to create crisp narratives for executive and board-level audiences
Deep customer empathy and passion for elevating everyday rituals—ideally, you're a coffee enthusiast who cares about brewing quality and experience
Comfortable operating in a fast-paced, high-growth environment with evolving structure and processes
Benefits
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment
Medical/dental/vision insurance
Better Yourself Wellness credit & Better Your Community donation matching
Monthly Fitness Stipend
Summer Fridays
Paid Parental Leave
Generous discount on Fellow products
Best coffee anywhere
Company
Fellow
Fellow specializes in product design and brings ideas from sketchbook to a kitchen table.
51-200 employees
H1B Sponsorship
Fellow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$40.31MKey Investors
NextWorld Evergreen
2022-06-15Series B· $30M
2021-08-01Series A· $10M
2015-04-24Seed· $0.31M
Leadership Team
Jake Miller
Founder
Recent News
2025-10-27
Globe and Mail
2025-10-21
Company data provided by crunchbase