GrabAGun.com · 1 month ago
Email Marketing & Content Specialist (Firearms Industry)
Addison, TX
Full-time
Onsite
Mid Level
$55K/yr - $70K/yrGrabAGun.com is a fast-growing ecommerce retailer specializing in firearms and related products. They are seeking an Email Marketing & Content Specialist to plan, write, and execute email marketing campaigns while creating engaging content that resonates with the firearms community.
B2CConsumer GoodsRetail
No H1B
U.S. Citizen Only
Responsibilities
Plan and deploy daily and weekly marketing emails across promotions, launches, and sales
Write clear, accurate, and compelling copy for emails, product features, blog articles, and landing pages
Maintain a content and promotion calendar, coordinating with purchasing, sales, and operations
Gather product highlights and messaging that align with inventory, pricing, and market demand
Segment lists and optimize email performance for open rate, click-through, and conversion
Work with internal or external design resources to produce email graphics and product assets
Ensure all messaging aligns with legal and platform compliance for firearms-related communication
Monitor and report on campaign performance, trends, and opportunities for growth
Stay knowledgeable about new products, firearm platforms, accessories, and industry developments
Qualification
Required
U.S. Citizens and Green Card Holders only
Previous experience in the firearms or outdoor industry (marketing, retail, media, product, etc.)
Strong writing ability with the ability to switch tone for different campaign types
Experience with an email marketing platform (Klaviyo, Mailchimp, Omnisend, HubSpot, etc.)
Familiarity with ecommerce product data and merchandising
Ability to manage multiple promotions with tight deadlines
Self-driven, resourceful, and comfortable working with a fast-paced team
Magento, Shopify, WooCommerce, or other ecommerce platform experience
Light photo editing / graphic design skills (Photoshop, Canva, Figma)
Basic HTML knowledge
SEO or blog content strategy experience
Preferred
Hands-on knowledge of firearms, accessories, ammo, optics, and firearms culture
Company
GrabAGun.com
We no longer shop as we used to, and the retail firearms market needed a change.
Founded in 2011
11-50 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-07-15IPO
Leadership Team
Marc Nemati
President & CEO
B
Beth Cross
Chief Revenue Officer
Recent News
2025-12-22
MarketScreener
2025-12-05
2025-12-04
Company data provided by crunchbase