TikTok · 1 month ago
Commerce Marketing Team Lead, NA SMB
New York, United States
Full-time
Hybrid
Senior Level
$141K/yr - $256K/yrTikTok is a leading destination for short-form mobile video, aiming to inspire creativity and bring joy. They are seeking a dynamic and experienced Commerce Marketing Team Lead to drive advertising revenue growth across various campaigns and strategic initiatives, focusing on the commerce landscape and effective advertising strategies.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Drive company commerce vertical growth through innovative, data-driven marketing strategies
Oversee the execution and evolution of vertical-specific GTM strategies, ensuring alignment with business objectives and measurable results
Develop efficient processes for understanding the client landscape and identifying opportunities for vertical growth using TikTok advertising solutions
Leverage best-in-class insights (seasonality, product trends, external trends) and lead the team in commissioning research to drive revenue growth
Foster strong collaboration between Vertical Strategists and key stakeholders (TT Shops team, Marketing Science, Data Science, Sales, Product, Global Industry Strategists)
Monitor vertical strategy performance, using data and insights to identify improvements and guide optimization for client ad consumption and business goals
Lead a team to develop and execute scaled go-to-market (GTM) strategies for commerce advertising solutions, aligned with business objectives
Lead the team to craft integrated marketing plans (webinars, events, web, social, email, etc.), develop toolkits, joint strategies, and strategic value-add campaigns
Partner very closely with Partnership Solutions and TikTok Shops sales, marketing and campaigns teams to maximize impact across commerce (and some non-comm) opportunities in joint strategies and campaigns
Own multi-quarter GTM delivery for key seasonal commerce moments (holidays, retail events), maximizing impact, alignment, and revenue
Lead the team to monitor campaign performance, analyze data, and report on key metrics and insights to inform strategic decisions and optimize future campaigns
Define and deliver the Commerce Marketing Solutions roadmap on time and aligned with business needs, addressing evergreen, seasonal, and sub-vertical narratives
Lead a Content Marketing Solutions Manager to develop key resources (creative solutions, playbooks, campaigns, content strategies, etc.) in partnership with the Marketing Campaigns team
Provide thought leadership and key narratives across Commerce industry events (e.g., TikTok World, SXSW)
Collaborate with Product to define and amplify GTM narratives supporting horizontal SMB initiatives
Partner with Global Business Marketing and Global Business Solutions to launch ready-to-use joint narratives
Leverage and commission insights from MarSci (in partnership with Vertical Strategists) and other internal teams to ensure narrative relevance and impact across seasons, verticals, and evergreen topics
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Experience managing and mentoring high-performing teams
Proven track record of success in driving advertising revenue growth, specifically within the commerce sector
Deep understanding of online and offline commerce ecosystems, including closed and open-loop models
Experience developing and executing GTM strategies
Excellent communication, presentation, and interpersonal skills
Able to travel to LA, Austin, NY and/or Seattle 1x or more per quarter to build, foster cross functional and immediate team relationships
Preferred
Ability to thrive in a very fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall
Demonstrate strong performance management skills, setting high standards for your team in terms of results, rigor, and collaboration, while fostering a positive and engaging work environment
Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations
Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise
Strong XFN collaborator, representing and surfacing broader business drivers guiding team and company to long-term success
Not afraid to get into the data themselves, provide technical review of processes, or get into delivering themselves hands-on
Experience with advertising platforms and technologies
Benefits
Medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase