Hearts & Science · 20 hours ago
Senior Director, Marketing Science
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $230K/yr
11+ years expHearts & Science is a data-driven marketing agency focused on personalized digital marketing. The Senior Director of Marketing Science will lead client consultations, develop analytics roadmaps, and mentor direct reports while ensuring the delivery of effective marketing strategies through data insights.
Marketing & Advertising
Responsibilities
Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes
Lead the consumer segmentation and audience identification processes
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings
Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making
Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies
Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating
Providing ad hoc support to the clients to solve broad strategic marketing problems
Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
Recruit new talent
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
Qualification
Required
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Preferred
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Hearts & Science
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.
1001-5000 employees
H1B Sponsorship
Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (13)
2023 (2)
2022 (9)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Chris Stanger
Chief Executive Officer, USA
Dana Basile
Chief Operating Officer
Recent News
Campaign UK More Latest RSS Feed
2025-05-08
2025-03-26
Company data provided by crunchbase