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L'Oréal · 1 day ago

Director- Global Social Media (NYX)

Los Angeles, CA

Full-time

Onsite

Director/Executive

$128K/yr - $180K/yr

7+ years exp

L'Oréal is seeking a Director of Global Social Media for its NYX Professional Makeup brand, who will lead the brand's global social media strategy. This pivotal role involves driving brand awareness, community engagement, and business growth through innovative social media initiatives across various platforms.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

Develop, articulate, and champion a comprehensive global social media strategy that is meticulously aligned with NYX Professional Makeup's distinctive brand identity, overarching marketing objectives, and ambitious business goals

Proactively identify and seamlessly integrate emerging social media trends, novel platforms, and advanced technologies to ensure NYX consistently remains at the vanguard of digital innovation within the dynamic beauty industry

Work in close collaboration with global market partners to deeply understand market-specific nuances and needs, adapting global strategies for local relevance while meticulously upholding brand consistency and integrity

Exercise oversight and strategic direction over the global social media content calendar and strategy, ensuring a continuous, compelling flow of engaging and on-brand content across a diverse ecosystem of platforms, including Instagram, TikTok, YouTube, Facebook, and Twitter/X

Lead the conceptualization and development of breakthrough content plans, collaborating intimately with creative teams to produce visually stunning assets and persuasive copywriting that are inherently native to each social platform

Drive innovative campaigns that strategically leverage user-generated content (UGC) and interactive experiences, fostering profound community participation and celebrating the brand's passionate global fanbase

Manage and strategically evolve NYX's robust influencer marketing strategy, involving the identification of key beauty influencers, bloggers, and vloggers globally, and nurturing authentic, long-term relationships

Oversee comprehensive community management efforts, ensuring proactive engagement, swift responsiveness, and the cultivation of a truly passionate and vibrant global community surrounding the brand

Initiate and lead global brand partnerships and collaborations that deeply resonate with the target audience and significantly expand brand reach and influence

Define clear and measurable Key Performance Indicators (KPIs) for all global social media endeavors, and establish a robust analytics framework to diligently monitor performance, meticulously measure ROI, and provide actionable insights

Utilize data-driven insights and analytics to thoroughly assess campaign effectiveness, gain a profound understanding of audience behavior, and formulate informed recommendations for continuous optimization and future strategic direction

Remain acutely aware of cultural moments and industry conversations to ensure a timely, relevant, and impactful brand presence

Lead, mentor, and inspire a high-performing global social media team, fostering a dynamic culture of creativity, innovation, and continuous improvement

Collaborate extensively and cross-functionally with various internal teams, including Global Marketing, Product Development, E-commerce, Public Relations, and Regional Marketing teams, to ensure seamlessly integrated campaigns and cohesive messaging across all touchpoints

Effectively manage external agencies and partners to ensure the flawless execution of social media initiatives

Qualification

Global social media strategyInfluencer marketingCommunity engagementPerformance analyticsContent creationTeam leadershipCommunication skillsBachelor's degreeDigital media experiencePassion for beauty industryStrategic thinking

Required

Bachelor's degree in Marketing, Communications, Digital Media, or a closely related field

7+ years of progressive experience in social media marketing, with a significant portion of this experience in a global role within the beauty, fashion, or fast-moving consumer goods industry

A proven track record of successfully developing and executing impactful global social media strategies that consistently drive brand growth and engagement for a digital-first brand

Deep and comprehensive understanding of current and emerging social media platforms, evolving trends, advanced analytics tools, and industry best practices

Extensive experience with influencer marketing, sophisticated user-generated content strategies, and effective community building

Strong leadership and team management skills, coupled with the ability to inspire and influence stakeholders without direct authority

Excellent communication, interpersonal, and presentation skills, capable of conveying complex ideas clearly and persuasively

A strategic thinker with a hands-on execution mindset; capable of both developing high-level strategic frameworks and delving into operational details

A profound passion for the beauty industry and a keen, nuanced understanding of NYX Professional Makeup's target audience

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)