Profiles · 3 weeks ago
Senior Manager Direct to Audience Strategy
Los Angeles, CA
Full-time
Hybrid
Senior Level
$115K/yr - $115K/yr
5+ years expProfiles is a leader in the digital media industry, seeking a Senior Manager Direct to Audience Strategy in Los Angeles, CA. This role involves leading the strategy and execution for newsletters and push notifications, partnering with editorial teams to enhance reader engagement and growth.
AdvertisingConsultingEmploymentHuman ResourcesInternetLegalMarketingStaffing Agency
Hiring Manager
Danielle Kenny
Responsibilities
Lead the strategy and execution for newsletters and push notifications across content verticals
Partner with editors to deliver timely, relevant alerts with strong editorial judgment
Develop segmentation, automation, and testing strategies to drive engagement and loyalty
Oversee newsletter launches, optimization, and subscriber acquisition efforts
Use performance data to inform cadence, content decisions, and growth initiatives
Qualification
Required
5+ years of experience in digital audience development or digital marketing
Proven success managing newsletter and push notification programs
Hands on experience with email service providers, with Sailthru preferred
Strong data literacy with experience using analytics and audience insight tools
Ability to thrive in a fast paced, onsite newsroom environment
Preferred
Experience with Sailthru as an email service provider
Benefits
Comprehensive health, wellness, and retirement benefits.
Company
Profiles
ClearlyRated’s Best of Staffing® Client and Talent Diamond Award Winner 2025 It's not just business, it's personal.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Joe Gambino
President
P
Polly Marrangoni
Marketing Manager
Company data provided by crunchbase