Understood.org · 1 day ago
Manager, Social Media
New York, NY
Full-time
Hybrid
Entry, Mid Level
$75K/yr - $90K/yr
2+ years expUnderstood.org is a nonprofit focused on shaping the world for individuals who learn and think differently. They are hiring a Manager, Social Media, to manage and execute their social media strategy, engage audiences, and support the organization's mission through effective content planning and performance analysis.
CommunitiesEducationInternet
No H1B
Responsibilities
Manage all day-to-day content planning and execution of social workstreams
Support the development of campaign briefs for monthly and ad hoc campaigns, clearly outlining brand messaging and content expectations
Contribute to org-wide campaigns and product launches as the social media point of contact, collaborating effectively across teams
Coordinate monthly social content strategy and coordinate approvals and ensure posts are prepared, approved, and scheduled on time
Partner with the creative and editorial teams to develop compelling visuals, videos, and graphics that enhance engagement and storytelling
Monitor, analyze, and report on social media performance metrics to optimize content and increase follower engagement
Stay current with social media trends, tools, and platform updates to keep the organization’s digital presence current and effective
Utilize social listening tools to monitor conversations, track sentiment, and identify emerging trends relevant to the organization’s mission and audience
Qualification
Required
2 to 4 years of professional experience managing social media platforms, e.g., Instagram, Facebook, Pinterest, LinkedIn, TikTok for an organization, brand, or agency
Strong communication and relationship-building skills, and the ability to work well with different teams and partners
Strong writing and storytelling skills, with the ability to adjust tone and approach for different audiences and platforms
Experience planning content and managing a social media calendar so posts line up with campaigns and organizational goals
Comfortable using analytics tools (like Meta Business Suite, Sprout Social, Meltwater, or Looker) to track performance and help guide decisions
Good understanding of social media best practices, trends, and how platforms and algorithms work to improve engagement
Able to take initiative, juggle multiple projects, and work well in a fast-moving environment
Committed to embodying and being a steward of our commitment to diversity, equity, inclusion, and belonging
Preferred
Bachelor's degree in marketing, digital media, communications, or related field
Familiar with analytics and project management tools, such as JIRA, & Airtable
Experience with paid social advertising (e.g., Meta Ads Manager, LinkedIn Ads) to support campaign boosts or donor acquisition
Familiarity with nonprofit communications or advocacy work, especially storytelling around impact or social issues
Experience with influencer or partner collaborations to extend social reach and community engagement
Benefits
Comprehensive benefits package that supports wellness for our team members and their families
Company
Understood.org
Understood is a nonprofit focused on shaping the world for difference.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.76MKey Investors
Oak Foundation
2023-12-05Grant· $0.76M
Leadership Team
Fred Poses
Co-Founder & CEO
Jamie Studenroth
Partnerships Development Manager
Recent News
2025-10-14
Company data provided by crunchbase