Salesforce · 2 months ago
Industries Product Marketing Manager/Sr Manager
Illinois - Chicago
Full-time
Hybrid
Mid, Senior Level
$116K/yr - $175K/yr
5+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The Industries Product Marketing Manager/Sr Manager will drive awareness of how Salesforce helps customers succeed and transform their businesses by shaping comprehensive go-to-market plans and providing compelling narratives and messaging.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Creating and delivering a compelling industry-level narrative that drives awareness, adoption, and inspires the market
Partnering across teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products
Executing core product marketing activities, including messaging, positioning, pricing/packaging input, launch planning, and release communications
Crafting a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
Supporting product launch plans to ensure effective demand generation, sales enablement, and ongoing market relevance
Translating product functionality into clear, differentiated customer value propositions and product marketing messages
Driving the creation of engaging sales content and product demonstrations for use in keynotes, videos, and customer engagements
Developing effective sales training and enablement materials to make it easy for sales to understand our offerings and positioning
Partnering with specialist marketing teams to deliver thought leadership, campaigns, content, webinars, SEO, and digital experiences to build pipeline
Collaborating with the Strategic Events team to bring stories, demos, and customer success to life on stage and at industry events
Engaging with Analyst and Press Relations teams to drive thought leadership and maintain competitive relevance
Driving a robust communications plan to align stakeholders inside and outside of marketing around your programs
Qualification
Required
Team-oriented, innovative, and experienced product marketing professional
Equivalent of 5+ years of product marketing or related experience (SaaS experience a strong plus)
Proven ability to translate market needs into product positioning, messaging, and GTM strategy
Experience launching new products globally and scaling them into mature businesses
Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
Excellent organizational, written, and oral communication skills, including executive-level presentation experience
Ability to influence cross-functional teams and build strong stakeholder relationships
Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
Strong analytical mindset with the ability to use data to drive decisions and measure success
Ability to craft compelling positioning, content, and thought leadership
Exceptional team player with proven ability to lead through influence
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Kendall Collins
CEO, GovCloud - Salesforce
Recent News
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