Strength Of Nature, A Godrej Company · 1 month ago
Senior Category Marketing Lead
Atlanta, GA
Full-time
Hybrid
Senior Level
7+ years expStrength Of Nature is a legacy house of brands focused on delivering culturally grounded haircare solutions for diverse textures. The Senior Category Marketing Lead will be responsible for driving category strategy and execution for the textured hair category, collaborating with various teams to enhance brand narratives and market presence.
Marketing
Responsibilities
Own category strategy for African Pride, Just For Me, Darling, and Legacy Brands
Bring SON’s message pillars to life: Science × Results, Access & Value, Culture-Led Design
Build culturally resonant, insight-led category plans
Lead annual planning and category architecture
Modernize packaging, claims, product communication
Optimize SKU mix, assortment, and channel strategy
Own GTM plans across Retail, OTC, eCommerce, and International
Develop compelling retailer sell-in stories and category narratives
Guide creative needs with Creative Services
Work with Sales to strengthen distribution and productivity
Partner with Digital Commerce to improve PDP content, SEO, ratings, and retail media
Collaborate with Innovation & CMI on claims, insights, and concept development
Work with Marketing PMO to ensure workflow governance and timeline discipline
Analyze POS trends, category performance, sentiment, pricing, and share
Identify growth drivers and risks; create corrective plans
Present category performance to senior leadership
Qualification
Required
7+ years in Brand or Category Management (CPG or Beauty preferred)
Experience with textured haircare or multicultural consumers
Demonstrated success leading cross-functional initiatives
Strategic thinker with sharp execution discipline
Strong communicator with cultural fluency
Insight-driven decision-making
Ability to influence across teams
Skilled in storytelling and retailer communication
Benefits
Competitive senior-level compensation
High visibility with senior leadership
Ownership of SON’s core business
Hybrid work environment (Atlanta) (In office 3 days, WFH 2 days)
Opportunity to help modernize iconic brands
Company
Strength Of Nature, A Godrej Company
Strength of Nature™, A Godrej Company, is a legacy house of brands committed to delivering premium hair care solutions tailored for textured hair.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2016-04-04Acquired
Company data provided by crunchbase