Apply on Employer Site

Digitas North America · 1 day ago

Senior Analyst, Search

New York, NY

Full-time

Onsite

Mid, Senior Level

$60K/yr - $91K/yr

2+ years exp

Digitas North America is a Networked Experience Agency focused on creating magnetic experiences for brands. The Senior Analyst will manage digital media campaigns, optimize performance based on data analysis, and assist in training analysts while developing strong relationships with platform and publisher partners.

Marketing & Advertising

Responsibilities

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including Search & Display media, both independently and in support of Managers

Developing and maintaining strong relationships with platform and publisher partners in the industry - assist analyst in management of publisher/platform relationships

Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization - guide analyst in proper procedures and be available resource for them

Assisting in the development of client-facing campaign performance reports

Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities

Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Trafficking campaign tags into platform environments

Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance

Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

Be strategic partner to any off-shore resources - ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions