Weedmaps · 1 month ago
Senior Product Manager (Growth) (Hybrid)
Austin, TX
Full-time
Hybrid
Senior Level
$154K/yr - $187K/yr
5+ years expWeedmaps is a leading technology company in the cannabis industry, seeking a Senior Product Manager focused on Growth. This role involves defining the vision and strategy to enhance the shopper journey and drive acquisition, activation, and retention across the Weedmaps ecosystem.
AdvertisingAppsCannabisCollaborative ConsumptionInformation TechnologyInternetMedia and Entertainment
Responsibilities
Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem
Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes
Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively
Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning
Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy
Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals
Qualification
Required
Bachelor's degree or equivalent work experience
5+ years product management experience in a growth focused role
Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment)
Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies
Preferred
Strong strategic and analytical aptitude, with a proven ability to define and execute growth strategies grounded in data, experimentation, and clear business value
Deep understanding of growth frameworks and demand generation, with experience driving acquisition, activation, retention, and re-engagement across complex user journeys
Exceptional collaboration and cross-functional influence, with demonstrated success partnering closely with Marketing, Lifecycle, Engineering, and Data to deliver cohesive growth outcomes
Technical fluency and martech familiarity, with the ability to understand system architecture, optimize martech stacks, and enable scalable self-service tools for internal teams
Strong communication and storytelling skills, capable of building alignment, influencing senior stakeholders, and rallying teams around bold growth opportunities
Bias for action and comfort with ambiguity, with a track record of rapidly testing, learning, iterating, and adapting strategies in dynamic environments
User-obsessed mindset, with the ability to deeply understand shopper motivations and uncover actionable insights that drive step-function growth
Experience leading teams through influence, leveraging strong relationships and clarity of thought rather than authority
Benefits
Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Up to $2,000 company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life & AD&D - employer paid 1x salary up to $250,000
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave
Company
Weedmaps
Weedmaps is the world's first marijuana technology and media brand. It is a sub-organization of Weedmaps.
501-1000 employees
H1B Sponsorship
Weedmaps has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (4)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2021-04-13Undisclosed
2018-08-15Undisclosed
2015-11-01Acquired
Leadership Team
Dimension Software
CoFounder / CTO
Duncan Grazier
Chief Technology Officer
Recent News
2025-09-23
2025-09-02
Morningstar.com
2025-07-10
Company data provided by crunchbase