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Digitas North America · 1 day ago

Senior Analyst, Commerce Media

New York, NY

Full-time

Onsite

Mid, Senior Level

$66K/yr - $102K/yr

2+ years exp

Digitas North America is a leading Networked Experience Agency that creates magnetic experiences for brands. They are seeking a Senior Analyst to manage full funnel campaign activities, drive performance for major brands, and provide guidance to Analysts.

Marketing & Advertising

Responsibilities

Contributing as a primary contact for day-to-day clients

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers

Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations

Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices

In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization

Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision

Ensuring that media deliverables meet and align with client goals and objectives

Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations

Providing creative solutions to client challenges

Direct oversight of Analysts and supporting their growth and professional development

Understanding big picture implications and how insights can be applied in other programs and environments

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Developing and maintaining quality control procedures for campaign implementations

Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Adopting established account management standards and program management best practices

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Active knowledge sharing with capability and broader agency

Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities

Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Support in monthly, QBR, MMM reporting deliverables

Keep up to date on industry trends and send highlights to greater team when applicable

Handle ad-hoc reporting requests as they come through

Qualification

Digital media experienceSEM/RMN/Shopper MarketingMedia planningBuyingMedia research toolsMicrosoft OfficeQuantitative skillsClient communicationAnalytical approachAttention to detailTeamwork

Required

2 to 4 years of digital media experience, 1+ years of SEM/RMN/Shopper Marketing experience

Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Amazon, Walmart, Instacart, Kroger, Target, CVS, Dollar General, Citrus and Criteo, etc. (display experience preferred)

Keen attention to detail and an analytical approach to achieving objectives

An understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel)

Excellent client presence and ability to lead discussions with internal and external leadership

Strong ability to understand client objectives and how they translate into search and media strategies

Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others