IMEG · 1 day ago
Director of Marketing & Brand Positioning
Rock Island, IL
Full-time
Onsite
Director/Executive
$110K/yr - $150K/yr
15+ years expIMEG is one of the largest design consulting firms in the U.S., dedicated to providing exciting career opportunities to its team members. The Director of Marketing & Brand Positioning is responsible for advancing IMEG’s brand and communications across all regions, overseeing brand strategy implementation, and collaborating with various leaders to ensure alignment in market strategies.
ConsultingInformation Technology
Responsibilities
Lead the implementation of IMEG’s brand strategy and positioning across all markets, ensuring consistent messaging, visual identity, and alignment with IMEG’s purpose and value proposition
Oversee traditional marketing functions including campaigns, visibility initiatives, corporate announcements, and public relations outreach
Direct market sector and service line content development, including thought leadership, case studies, market insights, videos, articles, and digital storytelling
Manage the accuracy, quality, and strategic relevance of IMEG’s national qualification content library in close collaboration with the Director of Proposal Operations
Collaborate on corporate internal communications, supporting alignment, culture-building, and executive messaging across the firm
Partner with National Market Sector Leaders to translate sector strategies into targeted brand messaging and thought leadership assets
Collaborate with Regional Business Development team and Client Executive led teams to support regional visibility, client outreach efforts, and consistent positioning in local markets
Provide strategic public relations and media direction, including story development, press coordination, and reputation management
Guide digital marketing direction, including web content strategy, social media alignment, and analytics-informed engagement
Lead and mentor a multidisciplinary team in marketing, communications, and content roles, fostering collaboration and high performance
Oversee Key performance Indicators, processes, and standards that drive quality, consistency, and continuous improvement across IMEG’s marketing and communication functions
Collaborate with Chief Marketing Officer to ensure resource allocation, budgeting, and staffing align with firm growth priorities
Qualification
Required
Proven ability to lead brand strategy, content development, public relations, and communication functions at scale
Exceptional writing, storytelling, messaging, and executive communication skills
Ability to translate complex technical concepts into accessible, compelling brand narratives
Experience managing cross-functional teams and collaborating across a matrixed organization
Strong project management skills, including the ability to prioritize, organize, and deliver under tight deadlines
Proficient in Microsoft and MS Office Suite including but not limited to Word, Excel, and Outlook
Ability to travel up to 20% with occasional overnight stays
Minimum stock ownership level of Associate Principal with a clear and focused path towards the Principal level required
Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field is required
Preferred
15+ years of progressively responsible experience in marketing, communications, or brand leadership in the Architecture Engineering and Construction industry strongly preferred
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays
Paid time off (PTO)
Generous PTO
Flexible schedule
Assistance with tuition reimbursement
Health, dental, vision, and life insurance on their first day of employment
Company
IMEG
With a history that dates back nearly 100 years, IMEG grew from several firms coming together under one uniting vision: people-centered engineering.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Joel DeHaven
Client Executive
Mario Torregrossa
Principal & Project Executive
Recent News
Building Design + Construction
2023-12-27
The Quad-City Times
2023-12-27
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