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ViiV Healthcare · 3 weeks ago

Market Development Director Trade & Distribution

United States

Full-time

Remote

Director/Executive

10+ years exp

ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with and at risk of HIV. The Market Development Director for Trade & Distribution will lead strategic initiatives to improve the performance of specialty pharmacies and alternative sites of care, focusing on data-driven decision-making and cross-functional collaboration.

BiotechnologyHealth Care

Responsibilities

Monitor ViiV Network SP and ASOC KPIs and develop strategic plans for local field execution

Analyze and visualize SP and ASOC performance by geography, payer landscape, and individual partners; share insights across teams

Assess area and regional business trends based on market dynamics and trade customer support, identifying drivers of performance

Leverage all available data resources to proactively identify trends, uncover root causes, and present clear narratives during performance reviews

Manage and oversee vendor partners supporting ad hoc performance analyses

Partner with Sales, Marketing, and Field Reimbursement leadership to understand needs and provide guidance and education

Collaborate with Trade & Distribution account teams to evaluate customer capabilities, gaps, and opportunities

Work with payer field teams and home office payer strategy teams to identify coverage opportunities, pathways, and barriers

Align strategies with PrEP & HIV treatment brand teams and provide guidance as needed

Coordinate with extended operations groups in HCP and Patient Experience verticals to optimize analytics, systems, and reporting

Build strong relationships with field leadership to co-create business plans and ensure organizational alignment

Maintain a deep understanding of customer insights and regional account environments, including PrEP and HIV communities, to maximize opportunities

Stay informed on industry trends, managed healthcare dynamics, and local marketplace insights, including integrated delivery systems, physician organizations, HIV/AIDS organizations (ASO, CBO), major employers, and pharmacy networks

Develop expertise in the LAI community and ecosystem to inform strategic decisions and stakeholder collaboration

Drive pull-through of national sales, marketing, and payer/access initiatives where appropriate

Identify and quantify opportunities with clear ROI to align with financial and implementation goals

Qualification

Pharma experienceData analyticsMarket dynamicsStrategic executionMBA DegreeAnalytical skillsAI toolsExcel proficiencyPowerPoint proficiencyHIV knowledgeProvider injectables experienceConsulting backgroundPharma product launchCommunication skillsProblem-solving skillsTeam collaborationFast-paced environment

Required

BA or BS Degree

Minimum of 10 years of pharma experience to include two of the four: Analytics, Sales, Marketing, Operations related commercial pharma roles

Experience using data analytics to develop marketing strategies

Preferred

MBA Degree

Strong analytical skills with the ability to interpret complex data sets and identify actionable insights

Experience using AI tools

Highly proactive to bring a new perspective, challenge status quo and move the organization in the right direction

Exceptional analytical and problem-solving abilities, coupled with advanced proficiency in Excel & PowerPoint

Excellent communication and presentation skills; ability to influence stakeholders at all levels

Demonstrated capabilities to manage complex matrix organizations

Strategic thinker with a proactive, problem-solving attitude

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Knowledge of HIV/AIDS therapeutic area and related market dynamics preferred

Ability to synthesize and communicate messages to different audiences

Specific experience with provider administered injectables and payer medical benefit

Experience understanding HIV community and ecosystem

Candidates with consulting background in above

Pharma Product Launch Experience

Benefits

Comprehensive benefits program ViiV offers US employees

All ViiV employees receive the same benefits options and plans as GSK employee.

Company

ViiV Healthcare

ViiV Healthcare is a global specialist HIV company established in November 2009 by GlaxoSmithKline (NYSE: GSK) and Pfizer (NYSE: PFE) It is a sub-organization of Pfizer.

Founded in 2009

London, England, GBR

1001-5000 employees