Nutrafol Ā· 1 day ago
Sr. Director, Media Strategy & Analytics
United States
Full-time
Remote
Director/Executive
$190K/yr - $210K/yr
12+ years expNutrafol is a pioneering company in hair wellness, dedicated to helping individuals achieve their best selves through clinically tested products. The Sr. Director, Media Strategy & Analytics will lead innovative media strategies, manage substantial media budgets, and drive brand equity and awareness while collaborating across teams to enhance performance marketing.
BiotechnologyConsumer GoodsHealth CareNutraceuticalWellness
Hiring Manager
James Bean
Responsibilities
Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals
Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships
Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives
Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition
Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement
Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact
Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends
Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies
Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth
Use research and measurement to continuously refine targeting, frequency, and channel allocation
Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes
Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions
Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings
Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine
Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact
Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media
Create an environment of innovation, rigor, and test-and-learn culture
Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation
Qualification
Required
12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets
Experience working in an eCommerce/DTC company is required
Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
Leadership experience managing and developing high-performing teams across media strategy and analytics
Proven track record of marrying brand media with performance marketing to deliver measurable business results
Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
Experience working with multiple analytics and measurement (MMM and MTA) tools
Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
Proven cross functional collaboration and communication skills
Benefits
Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance discounts and benefits
Company
Nutrafol
Nutrafol is a nutraceutical manufacturer that formulates natural, drug-free products to improve hair health.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
L CattertonUnilever Ventures
2019-04-02Series BĀ· $35M
2017-05-09Series A
Leadership Team
Giorgos Tsetis C.E.
Co-Founder, CEO
Sophia Kogan, MD
Co-Founder and Chief Medical Advisor
Recent News
Cosmetics & Toiletries Magazine
2025-11-08
2025-10-23
Business Insider
2025-10-15
Company data provided by crunchbase