Constant Contact · 1 week ago
Marketing Director, Customer Lifecycle
Boston, MA
Full-time
Hybrid
Director/Executive
$151K/yr - $189K/yr
10+ years expConstant Contact is a company dedicated to empowering business owners and organizations to succeed online. They are seeking a visionary Director of Lifecycle Marketing to lead the customer journey strategy, driving growth through data-driven lifecycle programs and cross-channel marketing initiatives.
EmailEmail MarketingEvent ManagementMessagingSocial Media Marketing
Responsibilities
Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos
Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages
Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success
Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV
Serve as the strategic partner to Product, Data Science, and Sales teams to embed personalized marketing efforts into the core product experience
Define and manage mission-critical KPIs (e.g., Conversion Rate, CAC, CLV, Churn) and present actionable insights to executive leadership
Recruit, mentor, and develop a high-performing team of lifecycle and growth marketers
Qualification
Required
10+ years of progressive marketing experience, with a minimum of 5+ years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business
Demonstrated history of successfully building and scaling lifecycle programs that delivered significant, quantifiable growth in customer acquisition and retention
Deep, hands-on expertise across omnichannel platforms (email, in-app, push, SMS), with a strong preference for experience integrating AI/ML tools and paid media
Expert-level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems
Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets and translate them into marketing strategies
Proven ability to influence and align senior cross-functional leaders toward a shared customer vision and drive collaborative execution
Bachelor's degree in a quantitative or business-related field required
Preferred
MBA or Master's degree preferred
Benefits
Health and welfare benefits including paid leave
Generous paid time off policy
Competitive benefits package that supports the health and well-being of you and your family
Company
Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe.
1001-5000 employees
H1B Sponsorship
Constant Contact has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (16)
2022 (33)
2021 (21)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$423.16MKey Investors
Clearlake Capital GroupGreylock
2025-10-07Private Equity
2021-02-11Private Equity· $400M
2015-11-02Acquired
Leadership Team
Frank Vella
Chief Executive Officer
Jerry Jao
SVP & GM
Recent News
The Journal Record
2025-11-09
Company data provided by crunchbase