Apply on Employer Site

Theory · 20 hours ago

Copywriter

NYC Metro Area

Full-time

Hybrid

Mid Level

$80K/yr - $85K/yr

4+ years exp

Theory is a New York-based clothing brand that focuses on creating clothes that empower individuals through exceptional fit and style. They are seeking a Copywriter strategist to engage customers through brand storytelling across various platforms, collaborating with multiple internal teams to execute content plans and deliverables.

Retail

Hiring Manager

Citlalli Alvarez Martinez

Responsibilities

Write copy for site, email, app, paid social, in-store promotions, banners, print mailers, press and retail events, and organic social for Theory mainline, and Helmut Lang and Theory outlet as needed

Own retail marketing messaging for Theory mainline and Theory outlet

Maintain and update all Theory for Good sustainability messaging

Create branded social copy that is insightful, culturally relevant, and inherently sharable

Translate the vision of the season and execute the brand story all channels, maintaining a consistent voice and tone

Brainstorm storytelling and marketing opportunities for Theory