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UL Standards & Engagement · 2 days ago

Senior Manager, Integrated Communications

Washington, DC

Full-time

Hybrid

Senior Level, Lead/Staff

$131K/yr - $180K/yr

9+ years exp

UL Standards & Engagement is dedicated to creating a safer, more secure, and sustainable world. The Senior Manager, Integrated Communications will lead the development and execution of an integrated content strategy to elevate the organization's visibility and impact across digital channels.

CommunitiesInformation ServicesPublic Safety

Responsibilities

Develop and execute an integrated content strategy that elevates ULSE’s visibility, credibility, and mission impact. Implement approach to capitalize on identified opportunities and drive the organization’s expansion and influence within the safety standards landscape

Oversee development and execution of integrated, multi-platform content initiatives across digital channels including web, social, multimedia, and emerging platforms

Manage full editorial lifecycle and strategic calendar to support campaigns and initiatives, upholding rigorous standards for clarity, consistency, accuracy, and brand voice across all channels

Translate research, survey insights, and technical findings into clear, compelling stories and fit-for-digital assets that advance safer outcomes

Lead and develop multidisciplinary team of professionals, serve as mentor to advance capabilities as digital strategists, writers and editors. Cultivate collaborative environment to ensure team success and effective execution of high-quality content across articles, videos, reports, website, and social media

Advise senior leadership and contribute to cross-functional planning, thought leadership development, and organizational storytelling

Serve as a partner to the Director of Outreach and Events to ensure our communications efforts are unified, strategic, and impactful

Collaborate across the communications department and frequently with Insights and Partnerships teams to ensure alignment in external communications engagement

Scope and lead end-to-end project plans, ensure deadlines are met and actively manage milestones and priorities

Foster a culture of creativity, purpose, and accountability within the content and digital team

Maintain continued awareness of industry trends, offering insight to inform strategic decisions and direction of the standards engagement function

Contribute to department initiatives as needed

Qualification

Content strategy executionDigital ecosystems understandingTechnical storytellingProject management skillsPeople management experienceAudience engagementConflict mediationCommunicatorStrategic thinkerProblem-solving skills

Required

Demonstrated advanced level knowledge in content strategy execution and technical storytelling, with strong command of tone, voice, and messaging consistency to translate complex material into accessible narratives

Deep understanding of digital ecosystems, audience engagement and content performance optimization

Experience executing strategy and achieving tangible results. Able to lead integrated content and digital strategy in a mission-driven environment

Proven ability to set strategic direction, interpret, support, and execute organizational strategy while effectively translating objectives into actionable plans and driving successful execution

Demonstrated people leader, with ability to develop high performing teams. Experience setting expectations while establishing and operationalizing clear goals and enforcing accountability for both processes and results

Strong project management skills, effectively leading end-to-end project planning and execution, managing complex workflows and ensuring timely delivery aligned with organizational goals

Excellent communicator and presenter, skilled in conflict mediation, negotiation and influencing diverse stakeholders. Proven capability in establishing effective relationships with others, including senior leaders and external stakeholders

Advanced problem-solving skills and ability to foster collaboration and partnership with cross-functional teams to develop solutions with broad impact

Strategic thinker with ability to innovate and adapt in a dynamic industry landscape

Bachelor's degree in Communications, Journalism, Digital Media, Public Policy, or related field

Minimum 9 years of related work experience

Minimum 2 years of people management experience