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Blackbaud · 3 weeks ago

Search & Discovery Marketing Manager for SEO/GEO

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $104K/yr

5+ years exp

Blackbaud is evolving how people find, trust, and engage with their brand in the age of AI. They are seeking an innovative Search & Discovery Manager to lead the charge in developing a strategy that enhances visibility across AI-powered search engines and platforms while focusing on organic visibility and structured data.

Cloud ComputingCloud Data ServicesNon ProfitSoftware

Responsibilities

Lead and evolve Blackbaud’s search & discovery strategy across web content, blogs, product pages, and knowledge hubs—with a focus on AI-powered discovery

Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedIn and other public forums

Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis

Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini)

Develop frameworks for schema markup, structured data, and content alignment with AI model preferences

Collaborate with content, product marketing, brand and web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts to scale search visibility and improve traffic quality

Stay ahead of evolving trends in AI search and apply insights to strategy and execution

Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact

Qualification

SEO in B2B SaaSOn-page SEOTechnical SEOContent optimizationAEO principlesStructured data best practicesGenerative AI platformsSEO tools proficiencyAnalytical mindsetEnthusiasm for learningCollaboration skillsCommunication skills