Orthopaedic Associates of Michigan · 1 month ago
Manager of Business Development and Outreach
Grand Rapids, MI, US
Full-time
Onsite
Mid, Senior Level
5+ years expOrthopaedic Associates of Michigan is seeking a Manager of Business Development & Outreach to enhance their strategic growth initiatives. This role focuses on identifying new revenue programs, fostering employer and referral relationships, and collaborating with executive leadership to support the organization’s mission of delivering exceptional orthopedic care.
FitnessHealth Care
Responsibilities
Identify, evaluate, and coordinate implementation of new ancillary service lines
Conduct market research, data analysis, and financial modeling to assess new business and partnership opportunities
Develop business plans and pro formas to support leadership and physician shareholder decision-making
Analyze industry trends, payor dynamics, and emerging value-based care models to inform OAM strategy
Lead or support negotiations for partnership agreements, contracts and proposals
Participate in long-range planning focused on growth, diversification, and competitive positioning
Design and implement OAM’s Direct-to-Employer care model, including bundled pricing, network alignment, and employer partnership development
Build relationships with employers, brokers, and occupational health contacts to establish referral pathways and direct-contract arrangements
Develop and deliver tailored presentations that demonstrate OAM’s value in reducing musculoskeletal costs and improving outcomes for employer partners
Track and report on partnership performance, identifying opportunities for program expansion or service enhancements
Support physician and provider engagement with employer groups through coordinated outreach events, presentations, and networking opportunities
Strengthen relationships with referral sources including hospitals systems, primary care providers, urgent care centers, and physical therapy clinics
Partner closely with the Marketing Department to ensure that business development initiatives are supported by cohesive communications, branding, and promotional materials
Collaborate with Marketing on employer-facing and community events, ensuring OAM’s presence reflects organizational priorities
Represent OAM at community, employer, and professional events to promote partnerships and enhance visibility
Maintain tracking systems for employer and referral engagement; prepare regular updates and metrics for leadership
Consistently demonstrate professional representation of OAM in all interactions with internal and external stakeholders, reflecting OAM’s values, brand, and commitment to excellence
Partner with marketing, clinical, and administrative leaders to align outreach and business development activities with OAM’s mission and financial goals
Support proposal development, contract documentation, and quarterly performance reporting
Provide insight and coordination for campaigns or events that promote new or existing service lines
Assist in budget development for business development and outreach activities, ensuring appropriate resource use and measurable outcomes
Serve as liaison between business development, operations, and physician leadership committees
Model professionalism and collaboration when working with internal teams and external partners to advance OAM’s strategic objectives
Takes on additional responsibilities as needed to support the success of the organization. May be asked to oversee certain departments, functions, or projects to ensure alignment with OAM’s operational goals
Qualification
Required
Bachelor's degree required in Business, Marketing, Healthcare Administration, Clinical, or related field (e.g., Nursing, Athletic Training, Physical Therapy, or similar discipline); Master's degree preferred. Significant experience may be considered as a substitute for education requirements
Minimum 5 years of experience in healthcare business development, operations, strategic partnerships, or marketing—orthopedic or specialty practice experience strongly preferred
Demonstrated success in building and sustaining employer, broker, referral and community relationships
Strong operational and financial acumen; ability to assess program feasibility and coordinate implementation across service lines
Excellent written and verbal communication skills; persuasive and confident public speaker
Strong organizational and leadership skills with the ability to manage multiple priorities
Proficiency with Microsoft Office Suite and CRM or analytics software
Preferred
Master's degree preferred
Orthopedic or specialty practice experience strongly preferred
Company
Orthopaedic Associates of Michigan
Orthopaedic Associates of Michigan is a hospital & health care firm that offers trauma and sports medicine facilities.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase